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The Retailer Winning the Battle for Millennial Women

November 19, 2012
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I have a girl crush on a fashion website called ModCloth. And I'm not the only one. ModCloth is an e-commerce business selling apparel, accessories and décor, and in a word, it's adorable. But don't let that fool you — the site may look as cozy as a kitten, but it's a lion in disguise. Modcloth is winning one of the most coveted audiences in the consumer marketplace: millennial women. Though definitions vary, millennials are generally described as people between 18 and 31 years old, who have grown up in the age of technology....


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It just takes one look at the website to realize that ModCloth is one cool company. Built around the premise that “we want to be the fashion company you’re friends with,” ModCloth relies upon a variety of media, tools, and messages to actively engage with its audience.


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