Toys"R"Us and J.C. Penney Play the Facebook Game

December 13, 2011

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Toys"R"Us and J.C. Penney are taking advantage of the customizable features of Facebook fan pages, including the ability to create interactive holiday-themed gaming apps on their Facebook fan pages that reward customers with exclusive discounts. On the Toys"R"Us Facebook page, a tab labeled "Holiday Scavenger Hunt" takes users to a page encouraging them to "Play Now."

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Source: RIS News

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J.C. Penney

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