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Video: Under Armour Opens ‘Brand’ Store

February 18, 2013
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Under Armour is making a renewed push into retail and opening a specialty store in Baltimore, with CNBC's Brian Shactman reporting....

 

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Video: Under Armour Opens ‘Brand’ Store
February 18, 2013 From CNBC
Under Armour is making a renewed push into retail and opening a specialty store in Baltimore, with CNBC's Brian Shactman reporting.
 
Under Armour to Debut New Store Format
February 7, 2013 From Display & Design Ideas
Baltimore-based Under Armour Inc. will introduce its Under Armour Brand House concept in Baltimore on Feb. 16. The 8,000-sq.-ft. store will be located at Harbor East, and will feature men’s, women’s and youth apparel, as well as footwear and accessories....
 

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FROM THE BOOKSTORE

<br>BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on, in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes—from startups to Fortune 500s—with more than 40 creative homework exercises that can be customized to their unique needs and applied over and over again. 

BrandAbout is an adventurous practicum for companies. The main prerequisite is an open mind, an entrepreneurial spirit and a passion for delighting customers! BrandAbout’s inspirational and personal approach is based on Syverson’s real world multi-channel expertise in the marketplace as she encourages companies to collaborate both interdepartmentally, intradepartmentally and directly with their customers.

Like a stylized syllabus, BrandAbout is organized into 10 individual building blocks that can be worked through all at once in a self-directed two or three day offsite or integrated individually into weekly or monthly meetings. 

Part Purple Cow, part Whack on the Side of the Head and part inspirational branding guidebook, BrandAbout is actionable, practical and empowering and a must read for creative dreamers and doers looking for a fresh approach to their brand and product challenges.

Think of BrandAbout as creative brain food for busy marketers and merchants!

<i>"Beginning with the introduction, and continuing in every chapter, it is clear Andrea Syverson’s BrandAbout is not a conventional business book. She brings a soulful quality to something that is often justly criticized for having none. Brands often die because they are thought to be static. Successful brands and brand managers understand that businesses, and the brands that define them, need to evolve. If you think you don’t have a brand, think again. In today’s crowded marketplace having a well-defined, evolving brand may be your key to survival and success. This book will help you to better understand the importance of your brand and the critical relationship between brands and merchandising. Reading Andrea’s book will inspire you to look at your brand with fresh eyes and will help distinguish your brand in the marketplace. A must read."</i>

--Bob Allen, interim president/CEO, Direct Marketing Association, and former president/CEO, Vermont Country Store BrandAbout


BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on, in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes—from startups to Fortune 500s—with more than 40 creative homework exercises that...

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<i>Basics of Print Production</i> provides an overview of the steps required to make a creative concept into a printed piece. Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on the overall process. This book provides the reader with practical tips and guidelines on each step in the production process. Basics of Print Production

Basics of Print Production provides an overview of the steps required to make a creative concept into a printed piece. Being aware of the basics of a process helps everyone who is involved recognize the time and cost factors as well as the influence of each decision or step on...

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