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Bebe Stores Appoints Ex-Lacoste Executive as CEO

January 3, 2013
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Women's apparel retailer Bebe Stores Inc named retail industry veteran Steve Birkhold as its new chief executive as it looks to turn around its business amid declines in same-store sales. The company also reported weaker-than-expected second-quarter sales, hit by a 15 percent drop in same-store traffic. Birkhold, who replaces founder Manny Mashouf, joins Bebe from French fashion brand Lacoste, where he was heading its North American business....

 

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