Alexis Maybank, the co-founder of Gilt Groupe, discusses what it took to launch a luxury brand online when many partners didn't understand the basics of e-commerce, the evolution of retail and the harsh reality of "showrooming."...
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Video: Why Gilt Could Kill Traditional Luxury Retail
February 12, 2013
From Inc.com
Alexis Maybank, the co-founder of Gilt Groupe, discusses what it took to launch a luxury brand online when many partners didn't understand the basics of e-commerce, the evolution of retail and the harsh reality of "showrooming."
Creating the Perfect Pop-Up Shop
January 30, 2013
From ROI Report
Consumers and marketers alike have come to expect the deep discounts, "one of a kind" promotions and "special deals" retailers offer to lure in every last disposable dollar. Among the wide array of wily marketing initiatives delivering high perceived value, perhaps one type offers a bit more real value than the rest: the pop-up retail experience.
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