What's on the
The Wall Street Journal's wish list this holiday season? A real e-commerce business. As a start, the
Journal this week opened a shoppable holiday gift guide in the WSJ Select section of its site, where it plans to center future commerce initiatives from the paper. "The release of the gift guide is really the new beginning of a more concerted effort to develop additional revenue streams around commerce," said
Alisa Bowen, the chief product officer at
Wall Street Journal parent company Dow Jones.
...
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Etsy Reconsiders Decision Not to Run Cyber Monday Banner
November 27, 2012
From Ecommerce Bytes
While most ecommerce sites advertised Cyber Monday deals on their homepages yesterday, including marketplace giants eBay and Amazon, Etsy's homepage was free of any holiday banners, much to the chagrin of its sellers who were counting on holiday shoppers to boost sales. Etsy had encouraged its sellers to tag items that offer promotions (items that included discounts or extra bonuses) with the tags "Black Friday Etsy" and "Cyber Monday Etsy." However, sellers felt Etsy did not do enough to promote those items over the Thanksgiving holiday weekend, and an Etsy administrator said it would do better in the future.
4 Ways Site Search Can Increase Conversions
November 27, 2012
From ROI Report
In-site search can significantly reduce site abandonment and turn visitors into paying customers. To truly stem the tide of consumers leaving their sites, online retailers need to develop a more comprehensive understanding of the role search can play in improving customer engagement and deincentivizing visitors from abandoning online shopping experiences. Here are four examples:
Bootstrapper’s Guide to the Mobile Web
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