Two of Square's biggest competitors are joining forces: PayPal and point-of-sale (POS) company NCR just announced a major deal that could tip the mobile payments market in PayPal's favor. The arrangement will see PayPal's payments offering implemented within NCR's mobile apps and services for restaurants and other retailers. At first, PayPal will merely be a checkout option within NCR's Mobile Pay app, which lets restaurant-goers place orders, call their waiter, and even checkout from their phones. But eventually, PayPal will offer that mobile dining experience within its own mobile apps whenever you check-in to a participating NCR-customer restaurant....
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Online Retailers’ 2013 Top Priorities Include Site And Mobile Optimization
January 14, 2013
As shoppers become increasingly connected, online retailers in 2013 will get back to basics, focusing on strategies and tactics to improve the customer experience and increase web conversion and loyalty across all devices. According to the 2013 Shop.org/Forrester Research Inc. State Of Retailing Online survey, more than half (51%) of retailers surveyed say their top priority for 2013 is site optimization, including checkout optimization, alternative payments, user experience, testing, and product detail page enhancements.
Apple Passbook: Is it Ready for Prime Time?
January 11, 2013
From ROI Report
Our wallets are approaching super-size like proportions. The average American cardholder has approximately four credit or debit cards, and the average household participates in more than 18 consumer rewards programs. In response, there's been a flurry of digital innovations aimed at lightening your load. NFC was touted as the saving grace, but with a high cost of entry and a questionable convenience and value proposition factor, the technology needs a lot of work (and time) before it reaches mass adoption. The latest contender is Apple, who threw its hat into the ring with Passbook.