Slightly fewer than half of U.S. business-to-business marketers plan to increase overall marketing budgets in 2013, according to a November survey conducted by
BtoB magazine. But an even larger number, 67.2 percent, will up digital investment, according to the survey. Web development was the most widely shared digital priority: seventy percent of respondents planned to increase spending on websites this year. Email marketing also received attention: sixty-two percent said they'll be spending more on this outreach. ...
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Mobile Ad Industry Calls for Standards As Devices Proliferate
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With the proliferation of tablets, smartphones and corresponding apps and mobile websites, mobile ad unit inventory is varied, complex and constantly growing. For creative shops, this has meant a difficulty in devising campaigns engineered to run on a myriad of devices. Publishers, likewise, have been left with painfully low CPM rates for mobile ads even as consumption on mobile devices has increased.
Advice for First-Time Content Marketers
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From Social Media Today
Content marketing can be a great strategy to increase website traffic and raise brand awareness across the internet. While it is still a budding industry, there are key ideas to keep in mind in order to be successful. Lauren Carlson of CRMSoftware.TV recently sat down with marketing expert Joe Chernov to discuss the "sampler platter" of skills needed to thrive in the relatively new field of web content marketing. He emphasized five points
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