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Why Big Data is All Retailers Want for Christmas

December 14, 2012
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Online retailers are seeing record holiday sales this year. ComScore reports that 57 million Americans shopped online on Black Friday, a 26 percent increase over 2011. As retailers settle in for their biggest selling season of the year, the use of big data has become a critical force in growing sales. Big data analytics is helping retailers stay in front of a new breed of consumer, the omnichannel shopper, and the avalanche of data they're generating....

 

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comScore reported yesterday holiday season retail e-commerce spending for the first 40 days of the November-December 2012 holiday season. For the holiday season-to-date, $29.3 billion has been spent online, marking a 13 percent increase vs. the corresponding days last year. Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent vs. last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion).
 
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