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Will Google Shopping Become a Marketplace?

January 25, 2013
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Google announced earnings this week, and Wall Street analysts were trying to gauge the impact Product Listing Ads had on the company's advertising business. Where online merchants were previously able to send Google a product listing feed to get free......

 

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Will Google Shopping Become a Marketplace?
January 25, 2013 From Ecommercebytes.com
Google announced earnings this week, and Wall Street analysts were trying to gauge the impact Product Listing Ads had on the company's advertising business. Where online merchants were previously able to send Google a product listing feed to get free...
 
Amit Kumar, Lexity
3 Strategies for Google Shopping's Product Listing Ads
January 2, 2013 From ROI Report
Google's new bid-based Product Listing Ads (PLAs) are designed to be a richer advertising experience that increase clickthrough rates by including additional product information (e.g., product image, price and merchant name) without requiring additional keywords or text to be added by retailers. With the new Google Shopping, online merchants will also benefit from the ability to manage their feed advertising as well as the increased control over which products and categories to focus their ads on.
 

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