We're nearly a year into Ron Johnson's tenure as CEO of J.C. Penney, and the results aren't encouraging. The retailer's share price has fallen more than 10 percent under the former Apple and Target executive, and now, a new report from BIGinsight suggests that female shoppers are fleeing the retailer in droves.
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J.C. Penney Email Offer Suggests Reversal on Coupon Strategy
October 15, 2012
From Fox Business
J.C. Penney appears to have returned to a practice it once condemned: couponing. At the bottom of the latest of Chief Executive Ron Johnson's increasingly frequent emails to customers, J.C. Penney offers a "gift": a barcoded offer for $10 off customers’ next purchase of at least $10. "We can't wait for you to see the new and improved jcp," the promotion says.
J.C. Penney Tweaks Pricing Strategy Again
July 26, 2012
From CNBC
J.C. Penney is changing its pricing — again. Just six months after the midpriced department store chain got rid of the hundreds of sales it offered each year in favor of everyday lower pricing, it's reversing course. On Feb. 1 J.C. Penney began using a three-tier pricing approach that called for consistently lower daily prices, month-long sales and periodic discounts on merchandise throughout the year. But starting Aug. 1, Penney will eliminate one of the monthly sales and bring back the word "clearance."
