Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting....
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Multichannel Marketing : Planning 2010: The Game Has Changed
November 2009
From Retail Online Integration
For most multichannel retailers, developing marketing plans and budgets for 2010 is a daunting task. After two years of tough economic climates that meant sales reductions and downsizing for many, now’s the time to build a plan for another — perhaps better, yet uncertain — year.
By the Stats: Marketers Struggle With Efficiency Measures
September 2005
From Tactics & Tips
Time and teamwork: Such variables remain crucial to achieving broad marketing goals, according to a new study done by AMR Research for Unica Corp., a provider of enteprise marketing management software. ¥ Sixty-one percent of the 120 marketers surveyed said they lack confidence that their marketing resources and dollars are being used efficiently. Most respondents cited lack of coordination between departments and time constraints that inhibit their ability to focus on marketing objectives. ¥ Only about 40 percent of marketers say their companies have the ability to deliver targeted marketing offers during customer service interactions. ¥ And only 34 percent say they deliver consistent
Social Media ROI
Email Marketing that Works (2nd Edition)
