Retail Online Integration

You will be automatically redirected to retailonlineintegration in 20 seconds.
Skip this advertisement.

Advertisement
Follow us on
Connect
Advertisement
 

3 Ways to Prevent Cybercriminals From Hijacking Your Holiday Mobile Sales

December 19, 2013 By Andreas Baumhof
Get the Flash Player to see this rotator.
 

Mobile payments are on the rise among both small and large retailers for ease of use, convenience and faster checkout times. According to data from the ThreatMetrix Global Trust Intelligence Network, nearly one in four transactions on Black Friday and Cyber Monday originated from mobile devices.

As the popularity of mobile payments increases, so does the risk of cybercrime and malware. Mobile malware is expected to more than quadruple in the next year, with an estimated 89,556 new strains of mobile malware by the end of 2013 and an estimated 403,002 new strains in 2014.  

With the holiday shopping season in full swing and the number of mobile transactions at an all-time high, retailers must be proactive about mobile security or face significant revenue loss, backlash from customers and degradation in brand trust. Here are three ways to make your mobile transactions more secure:

1. Be aware of risks and common attacks. Fraudsters are constantly finding new ways to circumvent existing security measures in order to steal personal information and engage in malicious activities, such as account takeover, payment fraud and identity spoofing.

To prevent mobile cybercrime, retailers must first understand the top threats and tactics cybercriminals use to target consumers. This holiday season, the three most prominent mobile threats include the following: 

  • API reverse engineering: After a new user account is created on a mobile device, hackers can backtrack through the app to collect the user's log-in credentials. This is especially harmful if a consumer uses the same log-in information and password across multiple sites and apps.
  • App replacement: Fraudsters steal users’ account information by replacing legitimate apps with a modified version that tracks and records user data and activity. With this information, criminals can use or sell customer data for a profit. 
  • SMS malware: Although many consumers overlook the security threats SMS messages pose, cybercriminals can leverage premium service text messages to distribute malware through spam.

Consumers can protect themselves from these threats by only downloading apps from well-known, credible sources — and they should be aware of what they share within an app. It's a red flag when an app is requesting an uncommon amount of personal information or authorizations, such as permission to send text messages or block calls.

 

SPONSORED CONTENT

MORE ON MOBILE >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

SUBSCRIBE TO ROI Report

Receive our FREE Weekly
e-newsletter:
     Privacy Policy
 

RETAIL ONLINE INTEGRATION MAGAZINE:

Get Your FREE Subscription to Retail Online Integration:
March/April 2014 Issue
     Privacy Policy