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Special Report - Operations & Fulfillment : 5 Ways to Untangle the Complex Back-End Software Selection Process

March 2009 By Tocky Lawrence

Selecting software for order management or warehouse management systems, e-commerce solutions, or other applications is a challenging task. The process begins by documenting a set of requirements, constructing a request for proposal (RFP), identifying vendors, viewing Web demos, and conducting site visits and reference checks. But a trend is emerging to select vendors based on word-of-mouth recommendations and two-hour Web demos. The question is, is that really the right approach?

The right vendor is critical to your success, and the choices can be overwhelming. If the software meets your requirements, how do you determine if a vendor is right for your business? Here are a few points to consider.

1. Full Cost
No matter how many times I’ve heard businesses claim cost isn’t a primary selection factor, it always becomes one after RFP responses are returned. But does the RFP have enough information to ensure the pricing is accurate? Does the pricing include software, hardware, number of user licenses, transactional volumes, upgrades, maintenance, training, integrations, modifications, conversions and implementation services?

I’ve seen clients develop what they thought were good RFPs, which the vendors responded to appropriately with initial costs based on the defined requirements, but due diligence determined the real costs would be more than double the original. The best course is to have an RFP that covers all the requirements, and also identifies any unique business processes. The more detail provided to the vendor, the closer pricing will be to actual costs. Key areas that affect pricing are data conversions, integrations and implementation services.

2. Stability
When investing in software — either purchasing a licensed solution or using a software-as-a-service model — vendor stability is key to ensuring that vendor will be around in the future. Does that mean a vendor has to have been in business for 25 years? No, but there are questions that need to be answered.

Besides how long the vendor has been in business, consider if the executive team includes proven industry leaders. What’s the size of the vendor? What’s its core business, and does its software support your industry? How’s the vendor staff organized? How many people are within the organization? Is the software solution proven in the marketplace? Inquire about where the vendor stands in the market: Does it consider itself a top-tier, mid-tier or low-tier player? Is the vendor being acquired or acquiring other companies? Is it involved in any lawsuits that may affect its services?

 

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•	Month with the Highest Volume of Email
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•	Word with Highest Increase of Subject Line in Repeat Email
•	Top 10 Categories with Most Email Volume
•	Word Count Trends … What Could It Mean?
•	The One Single Tactical Move to Improve Email Response
•	Maximum Number of Characters in the Subject Line
•	How to Test Subject Lines
•	How to Avoid Junk Filters – the Trigger Words That Get You Trashed
•	Why you Should Pay More Attention to the “From” Line
•	Once Opened, What Should the Reader See Next?
•	10 Steps to Getting Your Message Just Right
•	5 Ways to Optimize the Email Preview Pane
•	How to Deal with Blocked Images
•	Web-Friendly Fonts and Font Sizes – What Are They?
•	The Top Reason People Unsubscribe from Marketing Messages
•	To Use Free or Not to Use Free … That Is the Question
•	16 Most Effective Strategies for Email Branding
•	The Difference Between B-to-B and B-to-C Email Marketing
•	HTML or Text.  Which Should You Use?
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Powered by the Email Campaign Archive, www.emailcampaignarchive.com RESERVE your copy now at the special pre-publication rate of $147 (A $50 SAVINGS!)
Publication Date: 08/05/2010
According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of...

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<center><b>Fear – Greed – Guilt – Anger
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<right>—Herschell Gordon Lewis, copywriter of several long-standing control mailings (such as Omaha Steaks and Red Cooper) and author of “On the Art of Writing Copy” and“Internet Marketing Tips, Tricks, and Tactics”</right>

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Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples.  In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for <i>Target Marketing</i> magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group.  He is the author of:

<u>Business Books</u>
Million Dollar Mailings • Method Marketing • 2,239 Tested Secrets for Direct Marketing Success • priceline.com – A Layman’s Guide to Manipulating the Media

<u>Novels</u>
Cedarhurst Alley • The Fingered City • The Stork

<u>Memoir</u>
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“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our “hungry hearts” – and he reveals (in juicy language) the reasons why a product or...

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FROM THE BOOKSTORE

<i>Powered by the Email Campaign Archive, www.emailcampaignarchive.com </i>
 
<font color = "red"> RESERVE your copy now at the special pre-publication rate of $147 (A $50 SAVINGS!)<br>
Publication Date:  08/05/2010</font>

According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. 

Thanks to this tremendous success, email marketing is on the rise … and increased volume means that marketers are faced with more and more competition resulting in overcrowded inboxes and frustrated, overwhelmed prospects.

The challenge: How to break through the clutter and get your message opened and read within 3 seconds, for that’s how long your prospects allow before they hit the delete button.  
 
<b>“All About Email Creative” is here to help.</b>

Through detailed analysis of hundreds of thousands of emails residing in the Email Campaign Archive (www.emailcampaignarchive.com), best-practice advice from industry experts, case studies and more, this groundbreaking report will give you the tools you need for success.  Here are just a few of the take-aways that you will learn:

•	Month with the Highest Volume of Email
•	Day of the Week with the Highest Volume of Email
•	Time of Day with the Highest email Distribution
•	Top 20 Most Popular Words and Symbols in Subject Lines
•	Word with Highest Increase of Subject Line in Repeat Email
•	Top 10 Categories with Most Email Volume
•	Word Count Trends … What Could It Mean?
•	The One Single Tactical Move to Improve Email Response
•	Maximum Number of Characters in the Subject Line
•	How to Test Subject Lines
•	How to Avoid Junk Filters – the Trigger Words That Get You Trashed
•	Why you Should Pay More Attention to the “From” Line
•	Once Opened, What Should the Reader See Next?
•	10 Steps to Getting Your Message Just Right
•	5 Ways to Optimize the Email Preview Pane
•	How to Deal with Blocked Images
•	Web-Friendly Fonts and Font Sizes – What Are They?
•	The Top Reason People Unsubscribe from Marketing Messages
•	To Use Free or Not to Use Free … That Is the Question
•	16 Most Effective Strategies for Email Branding
•	The Difference Between B-to-B and B-to-C Email Marketing
•	HTML or Text.  Which Should You Use?
•	The list goes on … and on

Filled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns.

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “All About Email Creative,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>

The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. All About Email Creative

Powered by the Email Campaign Archive, www.emailcampaignarchive.com RESERVE your copy now at the special pre-publication rate of $147 (A $50 SAVINGS!)
Publication Date: 08/05/2010
According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of...

ORDER NOW

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