6 Tips to Deepen Customer Engagement and Increase Sales

As Brandon pointed out, it's not necessary to have a huge budget to implement these changes. "But if you do make them, you'll have better relationships with your customers.”

5. Seek opt-in relationships. Ask people to profile their needs, decision-making processes, offers, messages, timing and media preferences, Roman advised. This information provides a uniquely accurate, proprietary opt-in database. While challenging to implement, these offers and communications per individual customer requirements pay off in a big way, Roman said, in the form of consistent double-digit response rates.                  

6. Form rules of engagement. Guidelines are needed to manage your opt-in relationships with customers. Roman suggested starting with the following:

• setting up a suppression process to ensure that unwanted communications aren't sent; and
• constantly updating your contact management calendar per changes in preference data.