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Editor's Note : A Few Thoughts From NRF

February 2014 By Melissa Campanelli
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This past January, as I've done for the past five years or so, I trekked into New York City's Jacob Javits Convention Center for the National Retail Federation's (NRF) Big Show. I was met, as I was in past years as well, by retailers from around the world. I spent time at this year's conference attending presentations and press conferences; meeting and interviewing retail industry execs in the press room; and walking the vast exhibit hall floors trying to find the "next big things" in retail technology. Here are a few of my takeaways from the event:

1. Technology is being used to improve the in-store customer experience. I'm not sure if it's the "Amazon effect," but brick-and-mortar retailers are continually searching for ways to create a more compelling in-store experience, and more and more vendors are offering them the technology to do just that. For example, I learned about technologies that rely on retailers’ Wi-Fi networks in tandem with shoppers’ mobile devices to deliver more personalized promotions to those shoppers in-store. I also saw a plethora of mobile point-of-sale solutions (POS) designed to enable staff to check out customers anywhere in a store, thereby cutting down the time shoppers must spend waiting in checkout lines. Lastly, I heard about a variety of in-store kiosks and iPad apps designed to allow sales associates and customers to access product catalogs or check out stock levels while in-store.

2. Data security is top of mind. It's likely this wouldn't have been as hot a topic a few month ago, but the very public Target data breach this past holiday season, followed by news of the Neiman Marcus breach, which hit the wires during the show, made retailers sit up and take notice of the privacy and security of their customers’ personal data. While PCI compliance has always been a priority for retailers, almost everyone I spoke with at the show about the topic agreed that they're being asked to take a fresh look at the data security measures they have in place.

3. Retail tech labs are trending. While the concept of retailers starting technology labs where they can experiment with new tools and technologies has been around for a while, the topic came up in several discussions I had with retailers at the Big Show. Retailers such as American EagleHome DepotNordstromStaples, Target and Wal-Mart have all opened tech labs over the past two years to create mobile and social  apps as well as other technologies that will enable them to reach their goal of being true omnichannel retailers. Keep on the lookout for more retail tech labs popping up in 2014.


 

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<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

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