CS: So every cataloger needs to hire Washington representation?
AA: No, every cataloger has to join a group engaged with Washington officials that will represent the interests of the catalog community above all others. Other advertising mailers have had this kind of advocacy for a very long time — Valpak Merchants Association for saturation mailers, Financial Services Roundtable for financial mailers, etc. The catalog community must be represented in a similarly focused way.
For those who want to see the policy process in action, I’d encourage fellow marketers to come the ACMA Forum, May 20-21, in Washington, D.C., and get a front row seat to public policymaking in action.
