“People need to be able to drill into areas most compelling to them on the site,” Mondello says. “If you’re going to the site for a gift, it’s easy for you to drill in and find our best gift options. If other customers are throwing a backyard barbecue and want to be able to shop for that event, then we can guide them down that path, too.”
Conversions Soar
Shortly after the site’s redesign, SeaBear garnered a 21.1 percent average conversion rate for the month of December, peaking at 28 percent. Online holiday sales increased by more than 25 percent over the previous year, and this year, the site’s conversion rate has continued to grow with a double-digit increase over the previous site.
In addition to higher conversion rates, redesigned product pages helped SeaBear’s AOV and multi-item purchases grow. With complementary items — such as sauces, rubs and appetizers — now effectively leveraged via cross-sells, AOV has increased 22.8 percent since relaunch.
Social Media ROI
Email Marketing that Works (2nd Edition)
