Catalog Success 2006 Article Index
December 2006
Below, our annual index of all stories that appeared in Catalog Success throughout 2006, including this issue. (For easy reference, use the print screen.)
Cataloger Profiles
Cover Stories
United Receptacle: “B-to-B Goes ‘Plug and Play’” by Alicia Orr Suman, January
Reiman Publications: “The Synergistic Approach” by Alicia Orr Suman, February
Boston Proper: “Billion-Dollar Opportunity” by Donna Loyle, May
Spiegel Brands: “How Spiegel Recovered” by Paul Miller, June
Smarthome Direct: “Growth the Smart Way” by Matt Griffin, July
J&L Industrial Supply: “Shaped Up, Shipped Out” by Paul Miller, August
Northern Safety Co.: “Safely Ahead of the Game” by Matt Griffin, September
AmeriMark Direct: “Steady As She Goes” by Matt Griffin, October
Profiles of Success
Paal Gisholt, president/CEO, SmartPak Equine, January
Sue Landay, president, Trainer’s Warehouse, February
John Economaki, president/founder, Bridge City Tool Works, March
Steve Singer, president/owner, Hartford York, April
Paulette Jarvey, president/owner, Hot Off the Press, May
Christophe Gaigneux, EVP, Redcats USA - Boston Apparel Group, June
Nikhil Behl, director of sales centers, HP Home & Home Office Store, July
Fred Meyers, president, The Queensboro Shirt Co., August
C. Eduard Bjorncrantz, vice president, direct marketing, Day-Timers, September
Justin Rashid, president/founder, American Spoon Foods, October
Ashton Harrison, president/founder, Shades of Light, November
Catalog Case Studies
NRS: “Optimized for Search” by Donna Loyle, February
Sundance: “Better Forecasts Equal Fewer Backorders” by Matt Griffin, April
Lillian Vernon: “Third-Party Profits” by Matt Griffin, May
Hershey Direct: “Hershey Direct Makes Seamless Ground Delivery Carrier Transition” by Paul Miller, June
Global Industrial Equipment: “Data Solution Increases Efficiency, Decreases Head Count” by Matt Griffin, July
Shari’s Berries: “Hosted Site More Stable, Easily Updatable” by Matt Griffin, August
My Grandma’s of New England: “Order Entry System Reduces Shipping Errors” by Matt Griffin, September
Ross-Simons: “Deferred Payment Solution Increases Q4 Conversion” by Matt Griffin, November
Cataloger Spotlight
Modern Postcard: “How a Vendor Became a B-to-B Cataloger” by Paul Miller, October
Industry Research
Special Sections
“The Top 200 Catalogs,” March
“The 50 Best Tips of 2006,” November
Features and Columns
Business-to-Business Cataloging
“Don’t Try This at the Office” by Gina Valentino, January
“Analytics and Measurement” by George Hague, May
“An Introduction to Merchandise Analysis” by George Hague, July
“Boost Response With Nontraditional List Selects” by George Hague, October
Cataloger Profiles
Cover Stories
United Receptacle: “B-to-B Goes ‘Plug and Play’” by Alicia Orr Suman, January
Reiman Publications: “The Synergistic Approach” by Alicia Orr Suman, February
Boston Proper: “Billion-Dollar Opportunity” by Donna Loyle, May
Spiegel Brands: “How Spiegel Recovered” by Paul Miller, June
Smarthome Direct: “Growth the Smart Way” by Matt Griffin, July
J&L Industrial Supply: “Shaped Up, Shipped Out” by Paul Miller, August
Northern Safety Co.: “Safely Ahead of the Game” by Matt Griffin, September
AmeriMark Direct: “Steady As She Goes” by Matt Griffin, October
Profiles of Success
Paal Gisholt, president/CEO, SmartPak Equine, January
Sue Landay, president, Trainer’s Warehouse, February
John Economaki, president/founder, Bridge City Tool Works, March
Steve Singer, president/owner, Hartford York, April
Paulette Jarvey, president/owner, Hot Off the Press, May
Christophe Gaigneux, EVP, Redcats USA - Boston Apparel Group, June
Nikhil Behl, director of sales centers, HP Home & Home Office Store, July
Fred Meyers, president, The Queensboro Shirt Co., August
C. Eduard Bjorncrantz, vice president, direct marketing, Day-Timers, September
Justin Rashid, president/founder, American Spoon Foods, October
Ashton Harrison, president/founder, Shades of Light, November
Catalog Case Studies
NRS: “Optimized for Search” by Donna Loyle, February
Sundance: “Better Forecasts Equal Fewer Backorders” by Matt Griffin, April
Lillian Vernon: “Third-Party Profits” by Matt Griffin, May
Hershey Direct: “Hershey Direct Makes Seamless Ground Delivery Carrier Transition” by Paul Miller, June
Global Industrial Equipment: “Data Solution Increases Efficiency, Decreases Head Count” by Matt Griffin, July
Shari’s Berries: “Hosted Site More Stable, Easily Updatable” by Matt Griffin, August
My Grandma’s of New England: “Order Entry System Reduces Shipping Errors” by Matt Griffin, September
Ross-Simons: “Deferred Payment Solution Increases Q4 Conversion” by Matt Griffin, November
Cataloger Spotlight
Modern Postcard: “How a Vendor Became a B-to-B Cataloger” by Paul Miller, October
Industry Research
Special Sections
“The Top 200 Catalogs,” March
“The 50 Best Tips of 2006,” November
Features and Columns
Business-to-Business Cataloging
“Don’t Try This at the Office” by Gina Valentino, January
“Analytics and Measurement” by George Hague, May
“An Introduction to Merchandise Analysis” by George Hague, July
“Boost Response With Nontraditional List Selects” by George Hague, October
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