With all the different ways to communicate with customers and prospects these days, marketers can easily lose sight of what's really effective. Email has consistently proven to have the best return on investment of any marketing channel out there — better than paid search, better than social media, better than affiliates, the list goes on. That said, many marketers aren't tapping into the full potential email offers. From deliverability issues to email campaigns not being integrated with other marketing channels to messages not being optimized for mobile devices, there are a host of reasons why brands are leaving money on the table when it comes to their email program.
The good news: We're here to help. Join us tomorrow for the All About eMail Virtual Conference & Expo, hosted by eM+C, when marketing experts will impart their wisdom on all things email. And the best part ... it's FREE! This virtual event — that's right, you can join us from the comfort of your office — kicks off at 10:00 a.m. ET and has a full day's worth of content lined up. Here's a look at what you'll hear:
- an opening keynote session that features an expert panel discussing the email topics and trends that need to be on your radar as we approach 2013;
- Andrew Kordek of Trendline Interactive discussing real-world strategies and tactics that you need to implement now to improve your email marketing program;
- tips from Reggie Brady and Pilar Bower on how to integrate your email program with your social platforms for increased exposure and success;
- the steps your company needs to take to meet the needs of subscribers viewing your emails on mobile devices (likely a group growing by the day); and
- so much more!
So carve out some time in your schedule tomorrow for this important event. You can't afford not to! Register today.
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