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Editor's Note : Get Ready for 2012

February 1, 2012 By Melissa Campanelli
I don’t know about you, but I’m looking forward to a busy and exciting 2012. After all, the past holiday season gave me (as well as plenty of you, I’m sure) a lot of confidence and reasons to be excited about the year ahead. Just look at this sampling of statistics from last year, which crossed my desk as I wrote this column:
  • Between Nov. 1 and Dec. 26, consumers spent $35.3 billion online, according to market research firm comScore. This is 15 percent more than consumers spent online during the same time period in 2010.
  • There were nine days in 2011 in which total online sales were more than $1 billion, according to comScore.
  • Between Dec. 1 and Dec. 24, consumer retail spending rose 4.7 percent over the same time period in 2010, according to research from ShopperTrak.
  • Seventy percent of all consumers shopped at brick-and-mortar stores between Dec. 20 and Dec. 26, according to The NPD Group.
  • Transactions via mobile devices accounted for 11.3 percent of sales on the day after Christmas vs. 4.3 percent on that day in 2010.

Whew! Good news all around in both the online and offline retail worlds. With these kinds of statistics, retailers have a lot to be optimistic about. To give you a little help to ensure your 2012 is the best it can be, check out our cover story, where you’ll find our first-ever “How-to Guide to Being a Successful Cross-Channel Retailer.” We’ve assembled a top-notch group of cross-channel retail experts to offer you their best advice for the year ahead on everything from how to make the most of your free shipping program to email deliverability, and everything in between.

We’re also optimistic about having a great year here at Retail Online Integration as well. For starters, we have two new members to our editorial advisory board: Tony Ambroza, vice president of marketing at Carhartt, and Richard E. Last, a lecturer in digital retail at the University of North Texas, as well as being the chairman of the board of directors at Shop.org and founder of JCPenney.com. We’re excited to get their sage advice and perspectives this year.

 

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FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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