Check it Out

Here’s a sampling of key insights posted on RetailOnlineIntegration.com last month

"The smartest thing those wunderkinds at our beloved Postal Service can do is nurture the direct mail industry. Imagine what would happen if the USPS actually offered discounts for online marketers to give direct mail a chance?"

From "PRC Denies Exigent Postage Rate Increase … Big !@#$ Deal," by Jim Gilbert, CEO of multidiscipline direct marketing agency Gilbert Direct Marketing and ROI blogger

"So often customers that used to shop full price become discount/promotion shoppers, failing to ever go back to full-price shopping behavior. This behavior results in the short-term benefit of a promotion, followed by the long-term frustration of having to offer the customer discounts and promotions repeatedly in the future."

From "Should You Offer Discounts or Not?," by Kevin Hillstrom, president of database marketing consultancy MineThatData and ROI blogger

"Facebook's vision and its 'Open Graph' platform will dramatically impact the social commerce landscape. In addition, the increasingly pervasive 'Like' button will play a critical role in the socialization of the web."

From "Navigating the Social Commerce Landscape, Part 1," by Pehr Luedtke, CEO of social commerce solutions provider PowerReviews