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In This Month's Issue
I'm very excited about the content inside this month's issue. Check out the cover story on Meijer; Joe Keenan delves into how the Midwestern general merchandise discount chain has successfully integrated the web into its previously retail-heavy marketing approach.
In particular, learn how e-commerce has helped Meijer increase sales and traffic to Meijer's 190 "supercenters" throughout its five-state footprint of Michigan, Ohio, Indiana, Illinois and Kentucky.
Meijer's top categories online can actually now be credited for up to 10 percent of all company sales in its product categories, and it's seen weeks when those numbers swelled to 20 percent.
Also be sure to read our "Outlook 2010" feature from Paul Miller. The former editor-in-chief of this publication, now a marketing and media consultant, brings extensive insight into why industry insiders see only a modest uptick in sales coming over last year, and why a further shift from print and store to digital is inevitable.
Finally, please contact me with any questions or comments directly at mcampanelli@napco.com. As I mentioned earlier, I really value your thoughts, opinions and questions. I'd love to hear from you.
Enjoy!
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