Retail Online Integration

You will be automatically redirected to retailonlineintegration in 20 seconds.
Skip this advertisement.

Advertisement
Follow us on
Connect
Advertisement
 

Last-Minute Tips to Drive Holiday Sales

December 21, 2012 By Paula Balzer
Get the Flash Player to see this rotator.
 

Retailers are making every effort to stand out to consumers this hectic holiday season. The focus is on the most competitive and profitable days of the year; Black Friday and Cyber Monday are now behind us, but they represent only the beginning of the holiday shopping season. Here are some tips for retailers to get those last-minute sales this holiday season:

Coupons
In the economy's current state, consumers are struggling to find the best deals possible. In order to drive traffic to both online and brick-and-mortar locations, consumers seek coupons as a foolproof way to get the item they want at a discount. Additionally, consumers love coupons because they're simple to find and use, easily communicated, and offer a variety of discounts (e.g., percentage discounts, buy one get one, rebates, etc.). 

Apps
Retailers and third-party developers are now creating mobile apps for an uncomplicated shopping experience. Fifty percent of mobile users search their devices for retail information. Needless to say, apps are a new and engaging way for retailers to communicate with their customers. Apps that are interactive tend to be the most useful, with the ability to pay instantly being one of the best and most efficient functions. Some applications that have been successful in the past include:

  • ShopSaavy: This app allows one to scan a barcode of an item and see the price of that same item at other retail brands. Once consumers find a satisfactory price, they can also purchase items via the app.
  • RedLaser: Similar to ShopSaavy, this app gives consumers items on sale that are related to the one they've scanned. If consumers wish to locate these items, the app offers a map that shows them the way.
  • If consumers are up for giving bidding a try, Myibidder Sniper for eBay is an app that actively lets users bid on multiple items at a time. Users receive push notifications when someone else has increased their bid.

Customer Service
In order to avoid a poor customer service reputation, retailers have provided other innovative outlets to satisfy consumer product questions and needs. Social media has been incredibly helpful for companies to manage feedback as well as maintain a reliable customer feedback tool. Social media has become a simpler method of communicating, and retailers have appreciated the honest feedback. Twitter and Facebook serve as interactive tools, providing immediate customer feedback.

 

SPONSORED CONTENT

MORE ON BRICK-AND-MORTAR >>

FROM THE BOOKSTORE

Let the world's highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, ... website and yes, especially your résumé!Does your writing bore readers? Write Everything Right! will 
introduce you to the tested and proven attention-getting (and 
attention-holding) secrets of an elite, anonymous cadre of writers. They
 earn six and seven figures a year. These are advertising copywriters 
who have been mobilizing the English language and sending it out to sell
 for the past 800 years. Their unique skill: copy so powerful and 
smooth, it's easier to read than to skip.



For a free PDF sample of Write Everything Right!

Click Here

You must have a PDF Reader in order to read the sample.What readers are saying...
Once again, Denny Hatch provides us with 
sage and proven advice from the trenches.
The book is chock full of examples, takeaways, 
and strategies for making every word more 
compelling and persuasive. This is easily one 
of those "top shelf" books you’ll reference 
time and time again. —Charles Gaudet

I read the book in two days...I couldn't put
it down! It is fun reading filled with resources,
anecdotes, and although I have an MBA in 
Marketing, I learned much more from your
book than many of my classes. —Basia Christ

This book is guaranteed to help you fine-tune 
your writing skills whatever you write. Denny's 
wit and craftsmanship as an experienced
writer/author shine through on every page.
 —Pat Friesen Write Everything Right!

Let the world's highest-paid writers show you the secrets of making readers love your: e-mails, letters, memos, blog, ... website and yes, especially your résumé!

Does your writing bore readers? Write Everything Right! will introduce you to the tested and proven attention-getting (and attention-holding) secrets of an elite, anonymous cadre of...

ORDER NOW

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

SUBSCRIBE TO Today @ Target Marketing

Receive our FREE Daily
e-newsletter:
     Privacy Policy
 

RETAIL ONLINE INTEGRATION MAGAZINE:

Get Your FREE Subscription to Retail Online Integration:
May/June 2014 Issue
     Privacy Policy