I often check the clickthough rates of our daily e-newsletter of aggregated and orignal content, ROI Report, to gauge what our audience of cross-channel retailers are interested in and concerned about. Lately, the clickthrough rates for articles about hackers and scammers targeting retailers and shoppers are through the roof.
Unfortunately, there's been no shortage of these articles in recent weeks:
- A data breach at third-party marketing services firm Epsilon in April exposed the email addresses and names of customers at Best Buy, Brookstone, HSN, Kroger, Target and Walgreens.
- Sony announced in April that the personal information of 70 million PlayStation Network customers — including names, addresses, email addresses, birthdays, PlayStation Network and Qriocity passwords, usernames, and online user handles — was obtained illegally by an "unauthorized person." The data was accessed between April 17 and April 19, according to Sony.
- Michaels Stores discovered it was the target of a debit card scam when it was contacted by banking and law enforcement authorities in May after customers reported fraudulent transactions on their accounts, according to the company's website. As of press time, Michaels says less than 100 people have reported fraudulent transactions to their personal accounts.
The Michaels' thefts follow similar cases last summer involving Aldi, a grocery store chain, and Hancock Fabrics, a cross-channel retailer of apparel and home decor fabrics. Both of those cases involved customer reports of debit card fraud.
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