Case Study : Chinaberry Uses Personalized Product Recommendations to Boost Revenues

PPRs as Retention Tools
With new customer acquisition costs continuing to rise, Chinaberry has focused its efforts on retaining the customers it already has. PPRs are a key factor in the success of this strategy.

By analyzing what customers have looked at and purchased in the past — both products and price points — Chinaberry better understands its customers, leading to stronger relationships with them.

"Chinaberry's spent a lot of time, money and energy to try to acquire customers," says Shaun Schooley, vice president of client success at MyBuys. "It's really important for [Chinaberry] to not only hold on to these customers, but also create that depth of sale and ongoing relationship."

PPRs, in fact, have helped Chinaberry convert many single- purchase customers to multipurchase ones, Schooley says. And Chinaberry plans to remarket "to these customers with the proper follow-ups."

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