Cover Story : Top Dog

PETCO fosters customer loyalty with a cross-channel approach and user-generated content

February 2010 By Melissa Campanelli

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February 2010

Top Dog - By Melissa Campanelli----------------------------------------------------------
 When it comes to cross-channel marketing, PETCO is at the top of its game. The specialty pet products retailer sells its merchandise in more than 1,000 brick-and-mortar stores across the country and an e-commerce website, regularly using its online...
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http://www.retailonlineintegration.com/article/petco-fosters-customer-loyalty-cross-channel-approach-user-generated-content-415664/1
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Cover Story : Top Dog

PETCO fosters customer loyalty with a cross-channel approach and user-generated content

E-mail this story to a friend/colleague...

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