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Pin of the Week: iPad Responsible for 88% of Black Friday Tablet Traffic

November 28, 2012 By Caitlin Sullivan
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Hi everyone, and welcome back to "Pin of the Week"! This week's featured pin is a Black Friday infographic from IBM Smarter Commerce

Over the past few years, Black Friday has expanded from a one-day phenomenon to a week filled with sales and pandemonium. Between this year's Black Friday, Small Business Saturday and Cyber Monday sales, retailers had an exceptional kickoff to the 2012 holiday season. IBM reports that Black Friday sales were up 20 percent from last year and the average order value was $181.22. As for mobile commerce, the iPad generated 88.3 percent of mobile sales.

What did your company do to prepare for Black Friday weekend? Did you shop mostly in-store or online? Did your brand see an increase in sales? Let us know by commenting on our Pinterest page!


 

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