Follow us on
Connect
Advertisement
 

Prepare for a Data Breach: We’re All at Risk Now

6 questions you need answered to protect your business

April 2014 By Stephanie Miller
Get the Flash Player to see this rotator.
 

There are two kinds of companies today: those that have already had a data breach and those who don't know their data has been breached. It's a sad fact of our time that nearly every aspect of our society has been hacked, including education, business and government. The Venable law firm reports that 621 confirmed data breaches occurred in 2012 alone, and retailers represented 21.7 percent of network-based data breach incidents. Is your company ready? What will it cost for it to be ready? Can data breaches be prevented? These were just some of the key questions covered in a recent Direct Marketing Association (DMA) webinar on retailer readiness for data breaches.

Q1. What can retailers and other companies do to be prepared?
Every company can take a proactive approach to consumer data protection and security, starting with the checklist that's in our newly released 2014 Ethical Business Requirements for the industry, said Senny Boone, general counsel for DMA and the association's lead on compliance and ethical standards. Should you be in a situation where you're dealing with law enforcement, it's important to have a published privacy and security policy as well as documented internal processes and meaningful employee training. This isn't just for protection of your business, but for protection of consumers and the fragile trust that you hold with every customer and prospect.

Q2. Is the marketing department responsible for data breach readiness and data protection?
Marketers are at the epicenter of data breaches because of their closeness to the data and their commitment to advocate for the respectful treatment and care of consumers and data, Boone said. Thus marketers have the ability and opportunity to break down silos and be the lead on data security policies with other functions like legal, privacy, IT, colleagues in marketing (e.g., email, social and digital) and even HR people. For example, the DMA Guidelines now include guidance on "BYOD" or bring your own device. No longer just an HR issue, this impacts your employee training too.

Q3. How ready is "ready"? Is this a document you create and keep for a crisis?
Keeping yourself a moving target is good advice in life as well as data security, said Stuart Ingis, Esq., managing partner at Venable LLC. Readiness is about preparedness, but also keeping up with practices, processes and technologies. It requires listening to customers and adapting the readiness program to include new channels. Ingis advises that you plan ahead and identify a team before a breach occurs in order to lower costs of data breach response as well as minimize impact and processing time. Your plan should facilitate a prompt and coordinated response in order to be rapid, thorough and reasoned. You want to focus on notification for both internal teams and external parties (e.g., customers, partners, credit card companies, and, even if not required, regulatory agencies and law enforcement).


 

Companies Mentioned:

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

SPONSORED CONTENT

MORE ON E-COMMERCE >>

FROM THE BOOKSTORE

PDF FORMAT

<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. 

The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness.

You’ll also learn:

•	Email Marketing Trends in 2011
•	Best Practices in Writing Subject Lines
•	The Strategy (and Tricks) for Improving Open Rate and Response
•	6 Tests to Improve Email Program Results
•	5 Best Practices for the Gangbusting Email Campaign
•	Best Practices for Improving Email Performance
•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
•	11 Best Creative Practices for B-to-B Email Marketing
•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
•	…Just to name a few!

This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. 

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

ORDER NOW

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

SUBSCRIBE TO Today @ Target Marketing

Receive our FREE Daily
e-newsletter:
     Privacy Policy
 

RETAIL ONLINE INTEGRATION MAGAZINE:

Get Your FREE Subscription to Retail Online Integration:
September/October 2014
     Privacy Policy