Web Buyers Are Changing the Catalog World, Part 2 of 3

July 2008 By Jim Coogan

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July 2008

Web Buyers Are Changing the Catalog World, Part 2 of 3 - By Jim Coogan----------------------------------------------------------
In part two of this three-part series on the analytic metrics necessary for catalogers to evaluate their multichannel businesses, this week I offer tips on how to effectively manage catalog circulation when factoring in Web buyers. (For part 1, click...
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http://www.retailonlineintegration.com/article/web-buyers-are-changing-catalog-world-part-2-3-110736/1
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Web Buyers Are Changing the Catalog World, Part 2 of 3

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