Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 20 years experience, she holds customers in highest regard in all decision-making processes. By actively and intuitively listening to customers, she's created and developed best-selling products across a variety of categories, from gifts and stationery to books to gourmet food to apparel to spirituality, and many in between.
Her clients include large and small companies: Hallmark, Hershey Foods, Ben & Jerry’s, Celestial Seasonings, Wolferman’s and Boston Proper, just to name a few. While she holds an MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences. Her new book, "BrandAbout: A Seriously Playful Playbook for Passionate Brand-Builders and Merchants," will be out in spring 2010. She's president of IER Partners, a national consulting firm specializing in strategic planning, brand marketing, merchandising, new product development and creative thinking.
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Ahhh summer. So much about it brings a smile to our faces: popsicles, suntan lotion, flip-flops, hammocks, beach balls, cookouts, sprinklers, watermelon, fireworks, sandcastles. Remember when it used to feel like summer lasted forever? Those 100 days stretched before you as a child interrupted only sporadically with complaints about being bored. But now the calendar seems to jump from Memorial Day to Labor Day in a flash, leaving us to reminisce about another summer gone by or make resolutions about what we’ll do differently next summer.
Kuhn Rikon, the No. 1 brand of cookware and cooking tools in Switzerland, wants its customers to remember the joy of summer all year long with its clever and amusing watermelon knife.
No, you don’t actually need this knife to cut into that juicy piece of fruit (which some debate is actually a vegetable), but how many other kitchen gadgets are in your cupboards and drawers that fit this same criteria? You just want this knife. It makes you smile. The Kuhn Rikon product development team thought of everything. The watermelon knife's features and benefits include the following:
Both fun and functional, this whimsical knife starts conversations at picnics and adds charm to your kitchen drawer all year. “Ahhh summer” it beckons.
Can you up the ante on any of your products’ amusement factors? Is there some ho-hum aspect of your product that could benefit from a bit of unexpected playfulness? Why not ThinkAbout that today and see where it leads you?
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