Joe Keenan is senior editor of Retail Online Integration and Target Marketing Group's web-only brand, eM+C. In addition to his work on those publications, Joe has contributed articles for fellow Target Marketing Group publications Book Business and Publishing Executive magazines. Previously, he served as senior editor at Reed Technology & Information Services for five years. Retail Rants & Raves covers the wide spectrum of retail marketing, from the very best it has to offer to the very worst.
One of the universal truths I see is a lack of understanding by many marketers, from newbie to experienced, of...
Despite the important role inventory management plays in the marketplace, some brands are still relying on last generation inventory management...
Your homepage — as much as you love it — is basically a glorified street sign. Consumers don't read it...
In today's dynamic retail environment, however, the ability to embrace rapid process change is more important than ever. Merchandise and...
Just about every day, a shipper asks me what FedEx or UPS incentive they should be achieving for their specific...
It's official: J.C. Penney scrapped its every-day-low-price strategy for the rollercoaster world of markups and markdowns. Merchants, marketers and graphic artists...
In the final installment of this three-part series (make sure to check out parts one and two), I examine why it...
Perhaps I've been watching too much of "The Walking Dead" or maybe too many episodes of "Doomsday Preppers," but my paranoia about the...
Can you up the ante on any of your products’ amusement factors? Is there some ho-hum aspect of your product...
|
Now that a full week has gone by since the National Retail Federation's Big Show in New York City, I've finally caught up and found the time to put together a post on what I took away from the show. Here are my thoughts (in no particular order):
All in all it was another successful and educational NRF Big Show (despite some minor internet connection problems in the press room, but we'll leave that topic for another day). I'm already looking forward to next year.
 |
|
|
|
