Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing.
Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is a member of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.
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Retailers encounter moments of truth that make or break their sales and marketing effectiveness multiple times each day. How they interact with customers, prospects — essentially all consumers — is critical to their success.
Retailers touch consumers in both traditional (call center, website) and nontraditional ways (mobile, social media). Reputation management is everywhere.
Marketing in the 21st century, with the internet and social media in play, has become even more of a challenge as retailers aren't fully in control of all of the messaging that's communicated to (and between) consumers regarding their brands. This is why today's brands need to make sure that all client-facing activities are buttoned up, in sync and consistent across all channels.
Well, at least that's the goal to shoot for!
Over the coming weeks, I'll be writing a multipart series on how to maximize results in all selling channels and at all consumer touchpoints — from your call center to your website to your Facebook page.
But before I get started, I want to offer you a challenge. I have some questions for you to ask yourself. I want you to become a detective in your own organization. And I don’t care if you're the CEO or a customer service representative in a call center. Try the following:
Speak to you in two weeks, when I'll continue with part two of this series. But in the meantime, go ahead and post your comments, suggestions and even fact findings below.
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