Follow us on
Connect
Advertisement
 
George Hague

B-to-B Insights

By George Hague

About George

A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.


 

Retail Revelations

Melissa Campanelli
’Tis the Season for Experienced Retail Sales Associates
Nov 15, 2013

Many retailers are preparing for the busy holiday shopping days ahead by making sure their websites are working properly, their...



Catalog Doctor

Susan J. McIntyre
Why Catalogs Aren't a Bunch of Ads Stapled Together
Apr 11, 2014

PATIENT: "Doc, our new owners want to change the catalog so it's more like a series of ads — aspirational, exciting,...



The Art of Delivering Style

Maria Haggerty
3 Ways Retailers Can Avoid Warehouse Scalability Problems
Apr 2, 2014

Although growing quickly may seem like the ideal scenario, it can cause operational issues for retailers who are ill equipped...



Return on Inventory

Joe Palzkill
Inventory Planning Advice From Mike Tyson
Mar 20, 2014

With so many demands on your time, it's tough to break away and attend any function, but the NEMOA Spring...



Return on Intelligence

Jim Gilbert
2 Simple Ways to Become a Social Media Thought Leader and Build Your Following
Mar 18, 2014

Today I begin a new series about social media marketing. The goal is to help you become more adept at...



Designed to Convert

Tim Ash
Are Smartphones Bad at Conversions?
Mar 12, 2014

Tablets are winning. At least that's what it looks like if you've been keeping score. Adobe and Monetate generally agree...



Shipping Insights

Rob Martinez
2014-2015 Conference Calendar for Supply Chain, Distribution, Postal, Specialized Industry and More
Mar 4, 2014

The value of attending conferences is significant: learn from a combination of expert and peer-led presentations on trends and strategies...



ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
How Ikea Practices Continual Improvement for its Brand
Feb 27, 2014

"There's more to life than furniture" declares a bold headline in a recent Ikea catalog. Perhaps a somewhat surprising statement from...



Print-Plus

Stephen Lett
Actions to Take (or Not Take) When Response Rates Decline
Feb 19, 2014

Catalog response rates have been flat or trending down the past few years … or so it seems. The web...



Retail Rants & Raves

Joe Keenan
Tips for Customizing the Online Shopping Experience
Nov 8, 2013

In an effort to give you a sneak peek into the upcoming Retail Online Integration webinar, One Size Does NOT...



Email Applied

Reggie  Brady
Taking Advantage of Events, Not Just the Big Holidays
Sep 16, 2013

Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have...



2 Must-Have B-to-B Metrics

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and life-time value (LTV) of existing customers. They may sound difficult to figure out, but the process is actually easy.

 Read More >>

Is Your Company a Tribute Band?

Tribute bands pretend to be something else. Their motivation may be out of admiration, but essentially these musicians copy successful bands right down to dress, hair style and accent. Tribute bands appeal to a subset of fans of the bands being imitated. They limit their potential by pretending to be musicians perceived to be more talented than themselves. Is your company a tribute band? Are you constantly pretending to be your competitor? Here are some ways to tell:  Read More >>

Mine Gold Nuggets in Your Consumer File

Many consumer catalogers have unknown gold nuggets in their database. These nuggets are called businesses. If you treat these high-value customers as if they're retail customers, you're missing a big opportunity. If your product line has this cross-over appeal, you could potentially double your sales through expansion into the B-to-B universe.  Read More >>

Show Me the Data

Concerned about privacy? Now you can see what data has been collected on you. I was in for a shock. In an admirable move toward transparency, Acxiom, one of the largest data collection companies in the world, will show you a summary of your personal data. You can see its view into your world at AbouttheData.com. The shock for me? Acxiom got me just plain wrong.

 Read More >>

Sections:

We Cut Cable: What This Means to Retailers

Our cable bill doubled. Apparently we had an introductory rate — which lasted more than five years. We had nearly 500 channels, and nothing ever seemed to be on, so we cut cable. Cold turkey. Even returned the cable company's DVR full of unwatched episodes of nothing in particular.

 Read More >>

Companies Mentioned:

The Illogical Song: What Makes Sense vs. What Works

It's official: J.C. Penney scrapped its every-day-low-price strategy for the rollercoaster world of markups and markdowns. Merchants, marketers and graphic artists waited with bated breath, hoping J.C. Penney could make this strategy work. Imagine the time it would save! Price changes and errors would be a thing of the past.  Read More >>

Companies Mentioned:

Sections:

My Copywriting Lesson From the Pope

The Roman Catholic Church needs a serious brand makeover. It's gotten so bad that the previous CEO, aka Pope Benedict, gave his three weeks notice. Since he couldn't cite wanting to spend more time with his family, he intends to devote his life to prayer. Prayer? This brand really needs help. In selecting its new boss, the church's board of directors, aka the College of Cardinals, had to pull a rabbit out of their mitre. And did they.

 Read More >>

4 Steps to Better B-to-B Data Decisions

Making decisions with data requires a mysterious process called data mining. The term brings to mind a cadre of programmers in darkened rooms, illuminated only by the eerie glow of their monitors. The whole process sounds complicated and expensive. It can be, but getting started doesn't have to break the bank or require rocket scientists. In fact, introductory data mining is simple and cost effective. The key is starting with these four easy steps:  Read More >>