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Return on Intelligence

Jim Gilbert

7 Ways to Grow Your Brand in a Down Economy

So, how can your company follow in The Fresh Diet's footsteps and make Inc.'s 500 list? Here are seven ways how: Read More >>

 


Retail Rants & Raves

Joe Keenan

How Green Mountain Coffee Roasters Saved a Customer

Talk about valuing your customers and providing exceptional customer service! It's no wonder that GMCR is one of the fastest growing brands out there today, with 11 consecutive quarters of better than 40 percent net sales growth. Read More >>

 


Merchandising Musings

Andrea Syverson

The Art of Double Meanings

How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even more meaningful with your product development team? Read More >>

 


Dear Dr. pROfIt

Kevin Hillstrom

Getting Senior Management to Buy Into Mobile

New purchase channels can achieve success if marketing and merchandising are aligned to the interests of customers.
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Creating Positive Customer Experiences

JoAnna Brandi

What Your Business Can Learn From the JetBlue Flight Attendant's Meltdown

How can you use the Slidin’ Slater incident to start a lively dialog in your company about how working conditions impact employees’ abilities to take care of customers and feel good about work? Read More >>