New purchase channels can achieve success if marketing and merchandising are aligned to the interests of customers.
Read More >>
The Retailer's Guide to Cross-Channel Success
Dear Dr. pROfIt
By Kevin Hillstrom
About Kevin
Kevin Hilstrom is president of MineThatData, a consultancy that helps CEOs understand the complex relationship between advertising, customers, products, brands and channels. His clients include billion dollar retailers, international direct marketers, publishers, catalog brands and online pure-plays.
Prior to founding MineThatData, Kevin spent nearly 20 years in multichannel retailing at some of the most well-known brands in the U.S., including Nordstrom, where he was the vice president of database marketing, Eddie Bauer and Lands’ End. Kevin is also author of numerous books, including his most recent, “Online Marketing Simulations,” available at Amazon.com.
Return on Intelligence
7 Ways to Grow Your Brand in a Down Economy
Aug 31, 2010So, how can your company follow in The Fresh Diet's footsteps and make Inc.'s 500 list? Here are seven ways...
Retail Rants & Raves
How Green Mountain Coffee Roasters Saved a Customer
Aug 23, 2010Talk about valuing your customers and providing exceptional customer service! It's no wonder that GMCR is one of the fastest...
Merchandising Musings
The Art of Double Meanings
Aug 23, 2010How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even...
Creating Positive Customer Experiences
What Your Business Can Learn From the JetBlue Flight Attendant's Meltdown
Aug 30, 2010How can you use the Slidin’ Slater incident to start a lively dialog in your company about how working conditions...
Getting Senior Management to Buy Into Mobile
Companies Mentioned:
 |
Sections:
|
Is Your Loyalty Program Really Worth It?
Loyalty programs are frequently evaluated on the basis of biased metrics, which lead companies to believe that the programs are more effective than they really are.
Read More >>
Sections:
|
Measuring the Value of Affiliate Marketing
How do I convince my boss that affiliate marketing is necessary and important, providing a significant return on investment?
Read More >>
Sections:
|
A 5-Step Process to Forecasting Sales
The beauty of this process is that you can change new customer assumptions, customer retention assumptions and/or spend per customer assumptions to see what impact the assumptions have on the future of your business. You can identify a path that leads you to the sales figures that management is looking for.
Read More >>
Sections:
|
Are Multichannel Customers Truly the Best Customers?
In the past decade, the number of channels available for consumers to interact with a brand has grown exponentially. However, retention rates and spend per customer - two of the most important metrics analyzed by businesses today - haven't improved.
Read More >>
Sections:
|
