Follow us on
Tim Ash

Designed to Convert

By Tim Ash

About Tim

Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
Connect with Tim on Google+

Return on Inventory

Joe Palzkill
Good Plans, Great Reactions
Apr 22, 2014

An underappreciated component to inventory planning excellence is careful alignment of the planning calendar to the timing of marketing activities....

ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
What's Waiting to Be ‘Just Born' in Your Production Line?
Apr 17, 2014

What holiday best represents your brand? How might the successes from that season be a springboard for others? What whimsical...

Retail Revelations

Melissa Campanelli
’Tis the Season for Experienced Retail Sales Associates
Nov 15, 2013

Many retailers are preparing for the busy holiday shopping days ahead by making sure their websites are working properly, their...

Catalog Doctor

Susan J. McIntyre
Why Catalogs Aren't a Bunch of Ads Stapled Together
Apr 11, 2014

PATIENT: "Doc, our new owners want to change the catalog so it's more like a series of ads — aspirational, exciting,...

B-to-B Insights

George Hague
2 Must-Have B-to-B Metrics
Apr 9, 2014

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and...

The Art of Delivering Style

Maria Haggerty
3 Ways Retailers Can Avoid Warehouse Scalability Problems
Apr 2, 2014

Although growing quickly may seem like the ideal scenario, it can cause operational issues for retailers who are ill equipped...

Return on Intelligence

Jim Gilbert
2 Simple Ways to Become a Social Media Thought Leader and Build Your Following
Mar 18, 2014

Today I begin a new series about social media marketing. The goal is to help you become more adept at...

Shipping Insights

Rob Martinez
2014-2015 Conference Calendar for Supply Chain, Distribution, Postal, Specialized Industry and More
Mar 4, 2014

The value of attending conferences is significant: learn from a combination of expert and peer-led presentations on trends and strategies...


Stephen Lett
Actions to Take (or Not Take) When Response Rates Decline
Feb 19, 2014

Catalog response rates have been flat or trending down the past few years … or so it seems. The web...

Retail Rants & Raves

Joe Keenan
Tips for Customizing the Online Shopping Experience
Nov 8, 2013

In an effort to give you a sneak peek into the upcoming Retail Online Integration webinar, One Size Does NOT...

Email Applied

Reggie  Brady
Taking Advantage of Events, Not Just the Big Holidays
Sep 16, 2013

Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have...

3 Things Every Retailer Should Know About Mobile Visitors

Even as smartphones, tablets and wearables become ubiquitous aspects of consumers’ daily lives, digital marketers continue to struggle to figure mobile out. Doubtless, you've probably already heard a lot of advice around mobile and the best ways to approach and utilize it. So this post won't list "it's harder to type on mobile devices" or "apps are better for mobile marketing." You already know the former, and the latter isn't always true (but you'll find these ideas on tons of marketing...  Read More >>

Companies Mentioned:

Are Smartphones Bad at Conversions?

Tablets are winning. At least that's what it looks like if you've been keeping score. Adobe and Monetate generally agree on about a 1 percent conversion rate on smartphones, and an over 2 percent conversion rate on tablets. The idea is that smartphones, with their slower connections, more restrictive screen size and (currently) underpowered hardware, are at a distinct disadvantage compared to desktops and laptops, or even to their cousins, tablets.

Companies Mentioned:

Responsive Web Design vs. Mobile Website Version: Which One is Right for You?

Since smartphones became one of the dominant devices for surfing the web, marketers have typically had two ways of dealing with websites for phones (well, three if you include a still prevalent strategy — do nothing — but that doesn't count):  Read More >>

Companies Mentioned:

The First Conversions: What Script Writers Can Teach Online Marketers

Product pages get a lot of love. Testing budgets go there, analysts’ reviews focus there and even AdWords campaigns deep link there (sometimes). And why not? You'd be hard-pressed to find a page that ties to return on investment as tightly as the page that directly sells the product. Tiny conversion improvements there add up. If you compare a website to a movie, the product page is the third act. It's where the tension reaches heights and the audience gets the...  Read More >>

Companies Mentioned:

5 Survey Questions Smart Marketers Ask

Surveys can be double-edged swords. On the one hand, the tools required come with obvious, glaring setbacks. Many of the tools required to conduct surveys properly don't come cheap. Cost (and cost justification) is just one of your headaches, however. The other ones can be decidedly more fatal. Implemented incorrectly, they can hurt the user experience. Even when they're implemented correctly, the surveys themselves sometimes serve too many masters.


Companies Mentioned:

How to Deal With Web Visitors Who Do Not Read

Unless you have a content-first website like The New York Times or a juggernaut of a blog like TechCrunch, people don't come to your site for content. Don't misread that: some of your visitors may well consume some of your content, but most of them don't visit your website with the intention of reading. Nielsen indicates that users have time for about 20 percent of the content on your page, which affirms that the majority of users don't read. Rather, they scan.  Read More >>


4 Ways to Fail at Conversion Rate Optimization

Up until a few years ago, conversion rate optimization (CRO) was a niche skill set. By and large, designers were worried about a website's aesthetics; search experts were concerned about information architecture and keyword targeting; IT was preoccupied with site speed and availability; and chief marketing officers were concerned about the overall brand experience. And then this happened:  Read More >>


Make it Boring: The Psychology of the Mobile Product Page

It's not for a tablet. That's what you should be thinking about when you're designing your tiny little product page, with its tiny real estate to work with on the tiny screen. "Tiny" is relevant here because you have an important internal decision to make, one that many other companies are dealing with right now with budgets, short-term tactical implementation and long-term strategy. Should you have different product pages for smartphones and tablets?



What Users Want: Using Internal Site Search for Prioritization

No matter what you do with your visitor data — no matter how good your analyst is, no matter how advanced your segments are, no matter how customized your reports end up being — it can't tell you what users want. Oh, the data can show you patterns that come close — funnel drop-offs for this type of intent, groups of pages accessed most for that other thing — but you still have to infer rather than analyze, and you're inferring against data with a lot of noise.  Read More >>

Should You Use Microsites for AdWords Campaigns?

The microsite is a strange beast. Some companies love it and the freedom it allows to create conversion-targeted experiences without having to bend and sway to all the needs of various departments. Coordination sounds great, but when dealing with popular pages within a company's website, everyone wants a piece of the action. Others hate microsites and the branding disconnect they can cause internally and externally, the siloed nature of their creation, and their ability to slip past checks

... 

Companies Mentioned:

How Persuasive Are Your Product Pages?

Your homepage — as much as you love it — is basically a glorified street sign. Consumers don't read it so much as glance at it in the hopes that it's clear where they should go. Its job is to get people out of there, into whatever it is they're looking for. And often what they're looking for on your site isn't your categories, deals, and certainly not news releases about you or your awards — it's your products.  Read More >>