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President, Reggie Brady Marketing Solutions

Email Applied

By Reggie Brady

About Reggie

Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
 

Return on Intelligence

Jim Gilbert
LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 2
Jul 17, 2014

Without sounding too clumsy, being a thought leader in your industry is a good thing. In online retailing, it's about...



Return on Inventory

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Inventory Success Requires Systems, People and Process
Jul 16, 2014

  Often, while working with Direct Tech's current and prospective customers, I'll hear the age-old question: "Can't the system just do that?" If...



Catalog Doctor

Susan J. McIntyre
Cataloging is Rocket Science
Jul 10, 2014

Over the years, I've come to realize that in many ways cataloging is rocket science. Here are four reasons why:...



Designed to Convert

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4 Neuroscience Insights That Can Increase Conversions
Jul 2, 2014

In marketing, we often get so caught up with technology that we fail to focus on the insights we can...



ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
Springboard From Your Brand Filter
Jun 26, 2014

One of the most important ways I strengthen my clients’ brands and product lines is by collaborating with their leaders...



The Art of Delivering Style

Maria Haggerty
Delivery and Returns Experience Leaves Lasting Impression on Customers
Jun 30, 2014

Consumers expect the online shopping experience to be nearly as seamless as the in-store experience. While companies like Amazon.com are working...



Print-Plus

Stephen Lett
The Real Driver of Catalog Circulation
Jun 20, 2014

Print catalog circulation is starting to increase for a number of reasons. First, mailing a catalog drives business to the...



Shipping Insights

Rob Martinez
Attention FedEx and UPS Ground Shippers: New Carrier Policies Amount to Largest Rate Increase Ever!
Jun 19, 2014

By now it's likely you've heard that both FedEx and UPS are revising pricing policies for ground packages, moving from...



Retail Revelations

Melissa Campanelli
’Tis the Season for Experienced Retail Sales Associates
Nov 15, 2013

Many retailers are preparing for the busy holiday shopping days ahead by making sure their websites are working properly, their...



B-to-B Insights

George Hague
2 Must-Have B-to-B Metrics
Apr 9, 2014

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and...



Retail Rants & Raves

Joe Keenan
Tips for Customizing the Online Shopping Experience
Nov 8, 2013

In an effort to give you a sneak peek into the upcoming Retail Online Integration webinar, One Size Does NOT...



Subject Lines That Work

Standing out in the inbox isn't easy. A lot of promotional emails I receive have subject lines that aren't special. They simply promote a 10 percent or 20 percent off sale. We know that the main mission of a subject line is to spike interest. So, let's take a look at some subject lines that did resonate with me.   Read More >>

Taking Advantage of Events, Not Just the Big Holidays

Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have a cadence to your emails and provide recipients with varied products, services and offers. It's a good idea to plan out future communications for a three-month time span. This isn't as daunting as it may sound.  Read More >>

Preparing Your Email Marketing Strategy for the Holidays, Part 3

In the final installment of this three-part series (make sure to check out parts one and two), I examine why it makes sense to ramp up your frequency during the holidays, when to begin your holiday promotions and leave you with some offer strategies that work.


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Companies Mentioned:

Preparing Your Email Marketing Strategy for the Holidays, Part 2

The holidays are a "make it or break it" time for marketers. In my last post, I addressed pre-planning to poise your company to capitalize on the shopping season. Now it's time to address issues that get to the heart of your planning strategy. Consumers are looking for the best deals, gift ideas and the hottest items.    Read More >>

Preparing Your Email Marketing Strategy for the Holidays, Part 1

Now is the time to begin planning your email marketing strategy for the holidays. Anything you do now to improve your email performance will pay benefits for the rest of the year and position you for success during the holidays. Consider the following tips to help you get started:   Read More >>

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