Follow us on
Connect
Advertisement
 
President, Reggie Brady Marketing Solutions

Email Applied

By Reggie Brady

About Reggie

Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
 

Return on Intelligence

Jim Gilbert
An Open Letter to Facebook's Mark Zuckerberg After His Lame ‘Thank You for Being an Advertiser’ Pop-Up
Feb 26, 2015

As a marketer, I've put my best efforts into building not just likes, but deeply engaged communities on Facebook. And when...



Designed to Convert

Tim Ash
Avoid 3 Common Technology Traps and Boost Conversions
Feb 25, 2015

Technology is your friend. That's what marketers say after they employ a largely tech-driven tactic that provides some lift. Unfortunately, that's...



Catalog Doctor

Susan J. McIntyre
Catalog Cover Controversies, Part 2
Feb 19, 2015

In part one of this series last month, I examined controversies about having a company tagline as well as whether to have...



The Art of Delivering Style

Maria Haggerty
The Best Packages of 2014
Feb 17, 2015

As retailers make decisions for 2015, capitalizing on branded and personalized packaging strategies should be a priority. Retailers don't need...



Print-Plus

Stephen Lett
50 Best Tips for 2015
Feb 9, 2015

It's a new year and the Lett Direct team has put together "50 Best Tips for 2015" that will help you increase...



Shipping Insights

Rob Martinez
UPS to Increase Fuel Surcharges on All Products Effective Feb 2, 2015
Feb 2, 2015

In spite of plummeting oil prices, UPS just changed the tables used to calculate fuel surcharges, resulting in yet another rate...



Return on Inventory

Joe Palzkill
2015 Inventory Planning Wish List
Jan 28, 2015

Today, I'm heeding my own advice about conducting an annual process post-mortem, on a personal level. I've been reflecting on...



Retail Rants & Raves

Joe Keenan
Retail Jobs Not so Bad After All?
Oct 15, 2014

The National Retail Federation (NRF) today released a study authored by a University of Georgia economist who found that retail jobs...



Retail Revelations

Melissa Campanelli
When Email Snafus Happen to Good Companies
Nov 12, 2014

Say it ain't so! I was actually sad when I read in MarketWatch this week that Seattle-based online retailer Zulily’s...



Email Marketing Bites

Liz Ryan
The Email Hierarchy of Needs: Deliverability is the Foundation
Jun 18, 2014

If you're not getting the most of your email messaging, you might not be asking the right questions. How many...



ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
Springboard From Your Brand Filter
Jun 26, 2014

One of the most important ways I strengthen my clients’ brands and product lines is by collaborating with their leaders...



B-to-B Insights

George Hague
2 Must-Have B-to-B Metrics
Apr 9, 2014

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and...



Subject Lines That Work

Standing out in the inbox isn't easy. A lot of promotional emails I receive have subject lines that aren't special. They simply promote a 10 percent or 20 percent off sale. We know that the main mission of a subject line is to spike interest. So, let's take a look at some subject lines that did resonate with me.   Read More >>

Taking Advantage of Events, Not Just the Big Holidays

Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have a cadence to your emails and provide recipients with varied products, services and offers. It's a good idea to plan out future communications for a three-month time span. This isn't as daunting as it may sound.  Read More >>

Preparing Your Email Marketing Strategy for the Holidays, Part 3

In the final installment of this three-part series (make sure to check out parts one and two), I examine why it makes sense to ramp up your frequency during the holidays, when to begin your holiday promotions and leave you with some offer strategies that work.


 Read More >>

Companies Mentioned:

Preparing Your Email Marketing Strategy for the Holidays, Part 2

The holidays are a "make it or break it" time for marketers. In my last post, I addressed pre-planning to poise your company to capitalize on the shopping season. Now it's time to address issues that get to the heart of your planning strategy. Consumers are looking for the best deals, gift ideas and the hottest items.    Read More >>

Preparing Your Email Marketing Strategy for the Holidays, Part 1

Now is the time to begin planning your email marketing strategy for the holidays. Anything you do now to improve your email performance will pay benefits for the rest of the year and position you for success during the holidays. Consider the following tips to help you get started:   Read More >>

Prototype - Email Applied