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President, Reggie Brady Marketing Solutions

Email Applied

By Reggie Brady

About Reggie

Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
 

ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
What's Waiting to Be ‘Just Born' in Your Production Line?
Apr 17, 2014

What holiday best represents your brand? How might the successes from that season be a springboard for others? What whimsical...



Retail Revelations

Melissa Campanelli
’Tis the Season for Experienced Retail Sales Associates
Nov 15, 2013

Many retailers are preparing for the busy holiday shopping days ahead by making sure their websites are working properly, their...



Catalog Doctor

Susan J. McIntyre
Why Catalogs Aren't a Bunch of Ads Stapled Together
Apr 11, 2014

PATIENT: "Doc, our new owners want to change the catalog so it's more like a series of ads — aspirational, exciting,...



B-to-B Insights

George Hague
2 Must-Have B-to-B Metrics
Apr 9, 2014

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and...



The Art of Delivering Style

Maria Haggerty
3 Ways Retailers Can Avoid Warehouse Scalability Problems
Apr 2, 2014

Although growing quickly may seem like the ideal scenario, it can cause operational issues for retailers who are ill equipped...



Return on Inventory

Joe Palzkill
Inventory Planning Advice From Mike Tyson
Mar 20, 2014

With so many demands on your time, it's tough to break away and attend any function, but the NEMOA Spring...



Return on Intelligence

Jim Gilbert
2 Simple Ways to Become a Social Media Thought Leader and Build Your Following
Mar 18, 2014

Today I begin a new series about social media marketing. The goal is to help you become more adept at...



Designed to Convert

Tim Ash
Are Smartphones Bad at Conversions?
Mar 12, 2014

Tablets are winning. At least that's what it looks like if you've been keeping score. Adobe and Monetate generally agree...



Shipping Insights

Rob Martinez
2014-2015 Conference Calendar for Supply Chain, Distribution, Postal, Specialized Industry and More
Mar 4, 2014

The value of attending conferences is significant: learn from a combination of expert and peer-led presentations on trends and strategies...



Print-Plus

Stephen Lett
Actions to Take (or Not Take) When Response Rates Decline
Feb 19, 2014

Catalog response rates have been flat or trending down the past few years … or so it seems. The web...



Retail Rants & Raves

Joe Keenan
Tips for Customizing the Online Shopping Experience
Nov 8, 2013

In an effort to give you a sneak peek into the upcoming Retail Online Integration webinar, One Size Does NOT...



Taking Advantage of Events, Not Just the Big Holidays

Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have a cadence to your emails and provide recipients with varied products, services and offers. It's a good idea to plan out future communications for a three-month time span. This isn't as daunting as it may sound.  Read More >>

Preparing Your Email Marketing Strategy for the Holidays, Part 3

In the final installment of this three-part series (make sure to check out parts one and two), I examine why it makes sense to ramp up your frequency during the holidays, when to begin your holiday promotions and leave you with some offer strategies that work.


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Companies Mentioned:

Preparing Your Email Marketing Strategy for the Holidays, Part 2

The holidays are a "make it or break it" time for marketers. In my last post, I addressed pre-planning to poise your company to capitalize on the shopping season. Now it's time to address issues that get to the heart of your planning strategy. Consumers are looking for the best deals, gift ideas and the hottest items.    Read More >>

Preparing Your Email Marketing Strategy for the Holidays, Part 1

Now is the time to begin planning your email marketing strategy for the holidays. Anything you do now to improve your email performance will pay benefits for the rest of the year and position you for success during the holidays. Consider the following tips to help you get started:   Read More >>