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President, Reggie Brady Marketing Solutions

Email Applied

By Reggie Brady

About Reggie

Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
 

Retail Revelations

Melissa Campanelli
What Alibaba's Success Means for U.S. Retailers
Sep 22, 2014

Who would've thunk it. A company that sells barf bibs, Buddha-shaped pears, a portable fat-freezing machine and inflatable walking-on-water shoes...



Return on Inventory

Joe Palzkill
Done is Better Than Perfect
Sep 30, 2014

I was reading an article about Facebook recently and took note of the social network's motto, "Done is better than perfect."...



Shipping Insights

Rob Martinez
FedEx Announces 2015 General Rate Increase
Sep 18, 2014

This is the first time FedEx has announced its Ground increase prior to UPS. In the past, UPS would set...



Retail Rants & Raves

Joe Keenan
Urban Outfitters Crosses the Line With 'Bloody' Kent State Sweatshirt
Sep 16, 2014

In case you haven't seen or heard the news yet, Urban Outfitters is embroiled in yet another controversy. The apparel...



Catalog Doctor

Susan J. McIntyre
Tips for Finding the Right Product Density for Your Catalog
Sep 11, 2014

Product density is quite a science. What's right for one brand is wrong for another. Here are some guidelines that...



Print-Plus

Stephen Lett
How Important is Average Order Size?
Sep 3, 2014

Catalog executives always seem to have a great deal of interest in their average order size. They become concerned when...



The Art of Delivering Style

Maria Haggerty
5 Ways Retailers Can Compete With Amazon’s Same-Day Delivery Model
Aug 12, 2014

Most small retailers lack the resources and store footprint to handle same-day shipping on their own. However, it's still possible...



Email Marketing Bites

Liz Ryan
The Email Hierarchy of Needs: Deliverability is the Foundation
Jun 18, 2014

If you're not getting the most of your email messaging, you might not be asking the right questions. How many...



Designed to Convert

Tim Ash
Local Optimization Drives Conversions, But Your Local Page Won’t
Jul 31, 2014

Local was already in play before the iPhone changed the online marketing game in 2007, but the mobile shift has...



Return on Intelligence

Jim Gilbert
LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 3
Jul 23, 2014

This week in the third and final part of this series, I offer suggestions for how LinkedIn's publishing platform can...



ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
Springboard From Your Brand Filter
Jun 26, 2014

One of the most important ways I strengthen my clients’ brands and product lines is by collaborating with their leaders...



B-to-B Insights

George Hague
2 Must-Have B-to-B Metrics
Apr 9, 2014

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and...



Subject Lines That Work

Standing out in the inbox isn't easy. A lot of promotional emails I receive have subject lines that aren't special. They simply promote a 10 percent or 20 percent off sale. We know that the main mission of a subject line is to spike interest. So, let's take a look at some subject lines that did resonate with me.   Read More >>

Taking Advantage of Events, Not Just the Big Holidays

Most marketers develop an editorial and promotional master calendar to help organize their upcoming email schedule. You want to have a cadence to your emails and provide recipients with varied products, services and offers. It's a good idea to plan out future communications for a three-month time span. This isn't as daunting as it may sound.  Read More >>

Preparing Your Email Marketing Strategy for the Holidays, Part 3

In the final installment of this three-part series (make sure to check out parts one and two), I examine why it makes sense to ramp up your frequency during the holidays, when to begin your holiday promotions and leave you with some offer strategies that work.


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Companies Mentioned:

Preparing Your Email Marketing Strategy for the Holidays, Part 2

The holidays are a "make it or break it" time for marketers. In my last post, I addressed pre-planning to poise your company to capitalize on the shopping season. Now it's time to address issues that get to the heart of your planning strategy. Consumers are looking for the best deals, gift ideas and the hottest items.    Read More >>

Preparing Your Email Marketing Strategy for the Holidays, Part 1

Now is the time to begin planning your email marketing strategy for the holidays. Anything you do now to improve your email performance will pay benefits for the rest of the year and position you for success during the holidays. Consider the following tips to help you get started:   Read More >>

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