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Liz Ryan

Email Marketing Bites

By Liz Ryan

About Liz

With over 14 years digital marketing experience specializing in email marketing and customer retention, Liz Ryan is an innovative thought leader in the field. She has been published in a number of industry publications including eM+C as well as interviews in DM News and Hubspot. As CEO of Relish Tray Media, she works world-class technology platforms including ExactTarget and Hubspot among others. Liz has helped B-to-B and B-to-C companies elevate their marketing programs through data driven strategy and creative optimization. Threadless, Dino Publishing, Belly, SimpleRelevance and Acorns have all benefited from her experience and expertise. During her career in interactive marketing, Liz also served as Director at NextWave Media, a lead generation company and Managing Consultant at Stellar Response, an email strategy and delivery consultancy. She earned her Bachelor of Arts degree in Human Nutrition and Dietetics from Arizona State University, and Master of Science degree in E-Commerce Technology from DePaul University. When she
 

Shipping Insights

Rob Martinez
FedEx Announces 2015 General Rate Increase
Sep 18, 2014

This is the first time FedEx has announced its Ground increase prior to UPS. In the past, UPS would set...



Retail Rants & Raves

Joe Keenan
Urban Outfitters Crosses the Line With 'Bloody' Kent State Sweatshirt
Sep 16, 2014

In case you haven't seen or heard the news yet, Urban Outfitters is embroiled in yet another controversy. The apparel...



Catalog Doctor

Susan J. McIntyre
Tips for Finding the Right Product Density for Your Catalog
Sep 11, 2014

Product density is quite a science. What's right for one brand is wrong for another. Here are some guidelines that...



Print-Plus

Stephen Lett
How Important is Average Order Size?
Sep 3, 2014

Catalog executives always seem to have a great deal of interest in their average order size. They become concerned when...



Return on Inventory

Joe Palzkill
How Product Profiling Increases Sales and Profits
Aug 22, 2014

An accepted best practice in inventory planning is to adhere to the Pareto Principle, also known as the 80/20 rule....



The Art of Delivering Style

Maria Haggerty
5 Ways Retailers Can Compete With Amazon’s Same-Day Delivery Model
Aug 12, 2014

Most small retailers lack the resources and store footprint to handle same-day shipping on their own. However, it's still possible...



Designed to Convert

Tim Ash
Local Optimization Drives Conversions, But Your Local Page Won’t
Jul 31, 2014

Local was already in play before the iPhone changed the online marketing game in 2007, but the mobile shift has...



Return on Intelligence

Jim Gilbert
LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 3
Jul 23, 2014

This week in the third and final part of this series, I offer suggestions for how LinkedIn's publishing platform can...



Email Applied

Reggie  Brady
Subject Lines That Work
Jul 18, 2014

Standing out in the inbox isn't easy. A lot of promotional emails I receive have subject lines that aren't special....



ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
Springboard From Your Brand Filter
Jun 26, 2014

One of the most important ways I strengthen my clients’ brands and product lines is by collaborating with their leaders...



Retail Revelations

Melissa Campanelli
’Tis the Season for Experienced Retail Sales Associates
Nov 15, 2013

Many retailers are preparing for the busy holiday shopping days ahead by making sure their websites are working properly, their...



B-to-B Insights

George Hague
2 Must-Have B-to-B Metrics
Apr 9, 2014

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and...



The Email Hierarchy of Needs: Deliverability is the Foundation

If you're not getting the most of your email messaging, you might not be asking the right questions. How many times have I been asked "What's the best day of the week to send email", "What's the best time of day to send email", "What's the best Email Provider"? These questions are much less important than the big questions. "Is my email getting to my subscribers?" "Can my subscribers read my email on their device"? "Do my subscribers want my email or are they hitting

...  Read More >>

When Email Marketing Won't Work

Email marketers love to tout the benefits, return on investment and successes of our favorite channel. However, there's something I've come to know through my many years in the industry: sometimes email doesn't work. There comes a time in every business when you need to evaluate where to spend your marketing dollars. Oftentimes email is a no-brainer; sometimes it's not.  Read More >>

Resist the Urge to Send Image-Only Emails

From a marketing perspective, there are pros and cons around user experience, reporting and data. Email experts have been quick to spin as to why this is good for the industry. However ,it is important to consider why image-based emails is bad for your program. Specifically the long held practice of sending single image emails.  Read More >>

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