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Liz Ryan

Email Marketing Bites

By Liz Ryan

About Liz

With over 14 years digital marketing experience specializing in email marketing and customer retention, Liz Ryan is an innovative thought leader in the field. She has been published in a number of industry publications including eM+C as well as interviews in DM News and Hubspot. As CEO of Relish Tray Media, she works world-class technology platforms including ExactTarget and Hubspot among others. Liz has helped B-to-B and B-to-C companies elevate their marketing programs through data driven strategy and creative optimization. Threadless, Dino Publishing, Belly, SimpleRelevance and Acorns have all benefited from her experience and expertise. During her career in interactive marketing, Liz also served as Director at NextWave Media, a lead generation company and Managing Consultant at Stellar Response, an email strategy and delivery consultancy. She earned her Bachelor of Arts degree in Human Nutrition and Dietetics from Arizona State University, and Master of Science degree in E-Commerce Technology from DePaul University. When she
 

Shipping Insights

Rob Martinez
UPS Announces 2015 General Rate Increase
Oct 22, 2014

Effective Dec. 29, 2014, the published rates for UPS services will increase. UPS Ground, Air and International rates will increase...



The Art of Delivering Style

Maria Haggerty
Are Drone Deliveries the Future of Online Shipping?
Oct 21, 2014

While the quest for faster shipping is an ongoing struggle for retailers and fulfillment companies, it's unlikely that drones or...



Retail Revelations

Melissa Campanelli
Still On the Fence About Beacons? Read This.
Oct 20, 2014

If you’re a skeptic like me, all of the talk of beacons in retail stores sounds a little too pie-in-the-sky. Beacons,...



Retail Rants & Raves

Joe Keenan
Retail Jobs Not so Bad After All?
Oct 15, 2014

The National Retail Federation (NRF) today released a study authored by a University of Georgia economist who found that retail jobs...



Return on Inventory

Joe Palzkill
Done is Better Than Perfect
Sep 30, 2014

I was reading an article about Facebook recently and took note of the social network's motto, "Done is better than perfect."...



Catalog Doctor

Susan J. McIntyre
Tips for Finding the Right Product Density for Your Catalog
Sep 11, 2014

Product density is quite a science. What's right for one brand is wrong for another. Here are some guidelines that...



Print-Plus

Stephen Lett
How Important is Average Order Size?
Sep 3, 2014

Catalog executives always seem to have a great deal of interest in their average order size. They become concerned when...



Designed to Convert

Tim Ash
Local Optimization Drives Conversions, But Your Local Page Won’t
Jul 31, 2014

Local was already in play before the iPhone changed the online marketing game in 2007, but the mobile shift has...



Return on Intelligence

Jim Gilbert
LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 3
Jul 23, 2014

This week in the third and final part of this series, I offer suggestions for how LinkedIn's publishing platform can...



Email Applied

Reggie  Brady
Subject Lines That Work
Jul 18, 2014

Standing out in the inbox isn't easy. A lot of promotional emails I receive have subject lines that aren't special....



ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
Springboard From Your Brand Filter
Jun 26, 2014

One of the most important ways I strengthen my clients’ brands and product lines is by collaborating with their leaders...



B-to-B Insights

George Hague
2 Must-Have B-to-B Metrics
Apr 9, 2014

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and...



The Email Hierarchy of Needs: Deliverability is the Foundation

If you're not getting the most of your email messaging, you might not be asking the right questions. How many times have I been asked "What's the best day of the week to send email", "What's the best time of day to send email", "What's the best Email Provider"? These questions are much less important than the big questions. "Is my email getting to my subscribers?" "Can my subscribers read my email on their device"? "Do my subscribers want my email or are they hitting

...  Read More >>

When Email Marketing Won't Work

Email marketers love to tout the benefits, return on investment and successes of our favorite channel. However, there's something I've come to know through my many years in the industry: sometimes email doesn't work. There comes a time in every business when you need to evaluate where to spend your marketing dollars. Oftentimes email is a no-brainer; sometimes it's not.  Read More >>

Resist the Urge to Send Image-Only Emails

From a marketing perspective, there are pros and cons around user experience, reporting and data. Email experts have been quick to spin as to why this is good for the industry. However ,it is important to consider why image-based emails is bad for your program. Specifically the long held practice of sending single image emails.  Read More >>

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