The Retailer's Guide to Cross-Channel Success
Retail Rants & Raves
By Joe Keenan
About Joe
Joe Keenan is senior editor of Retail Online Integration and Target Marketing Group's web-only brand, eM+C. In addition to his work on those publications, Joe has contributed articles for fellow Target Marketing Group publications Book Business and Publishing Executive magazines. Previously, he served as senior editor at Reed Technology & Information Services for five years. Retail Rants & Raves covers the wide spectrum of retail marketing, from the very best it has to offer to the very worst.
Return on Intelligence
7 Ways to Grow Your Brand in a Down Economy
Aug 31, 2010So, how can your company follow in The Fresh Diet's footsteps and make Inc.'s 500 list? Here are seven ways...
Merchandising Musings
The Art of Double Meanings
Aug 23, 2010How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even...
Dear Dr. pROfIt
Getting Senior Management to Buy Into Mobile
Aug 23, 2010New purchase channels can achieve success if marketing and merchandising are aligned to the interests of customers.
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Creating Positive Customer Experiences
What Your Business Can Learn From the JetBlue Flight Attendant's Meltdown
Aug 30, 2010How can you use the Slidin’ Slater incident to start a lively dialog in your company about how working conditions...
How Green Mountain Coffee Roasters Saved a Customer
Talk about valuing your customers and providing exceptional customer service! It's no wonder that GMCR is one of the fastest growing brands out there today, with 11 consecutive quarters of better than 40 percent net sales growth.
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