Two weeks ago in my blog, I totally skewered CompUSA and its warranty company (found out it's Assurant Solutions) for not doing the right thing and honoring the extended warranty I purchased for a high-definition television.
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Return on Intelligence
By Jim Gilbert
About Jim
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing.
Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is a member of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.
Return on Inventory
4 Multichannel Inventory Planning Best Practices
Apr 17, 2012It seems every retailer I've spoken with recently is scrambling to gain control of their inventory planning, regardless of channel. It's...
Retail Rambles
SkyMall Helps You Prepare for the End of the World
Apr 2, 2012Perhaps I've been watching too much of "The Walking Dead" or maybe too many episodes of "Doomsday Preppers," but my paranoia about the...
Retail Rants & Raves
Really ‘Fair and Square’? How J.C. Penney Alienated a Valuable Customer
Mar 12, 2012Shoppers want to think they're getting a good deal. By taking advantage of sales and using coupons, they get that...
Shipping Insights
Parcel Rate Increases for 2012
Dec 19, 2011UPS has announced 6.9 percent air increases, partially offset by a 2 percent fuel surcharge reduction. It's also announced a...
ThinkAbout: Inspirational Verve for Your Product Line!
Can You Up the Ante on Your Products’ Amusement Factor?
Oct 17, 2011Can you up the ante on any of your products’ amusement factors? Is there some ho-hum aspect of your product...
Creating Positive Customer Experiences
How to Love Your Customers So They’ll ‘Just Love’ Your Business
Feb 14, 2012Customer loyalty is customer love for doing business with you. In fact, neuroscientists studying consumer behavior have discovered that when...
The New CompUSA Rights a Wrong
Warranties, Guarantees: Reducing the Barriers to Purchasing (the Good and the Bad)
A solid guarantee is an important part of the selling process. It tells consumers that you stand behind your products and are truly focused on their needs. Prominently displaying your guarantee on your website and/or catalog makes sense, and should be heavily promoted as part of your offer.
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Latest Employment Report a Reason to Smile
Today I bring you the latest quarterly employment survey from Bernhart Associates. I find it very encouraging, and hope you will too. A rebound in hiring in the direct and cross-channel retail industries spells good news for all of us — and the economy in general.
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How to Mess Up a Perfectly Good Customer Experience
As a marketer, you should be overly concerned about how your customers experience your brand, products and customer service. I evangelize how in the internet age it's very easy for a company to wind up getting skewered via social media.
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Does Humor Belong in Business?
I've worked for too many companies and employers who took themselves way too seriously. And why not be serious? It's important work bringing great products to consumers, right? Wrong!
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