The Retailer's Guide to Cross-Channel Success
Return on Intelligence
By Jim Gilbert
About Jim
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing.
Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is a member of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.
Retail Rants & Raves
How Green Mountain Coffee Roasters Saved a Customer
Aug 23, 2010Talk about valuing your customers and providing exceptional customer service! It's no wonder that GMCR is one of the fastest...
Merchandising Musings
The Art of Double Meanings
Aug 23, 2010How can your brand infuse its products with double benefits? Double meanings? What would it take to accomplish something even...
Dear Dr. pROfIt
Getting Senior Management to Buy Into Mobile
Aug 23, 2010New purchase channels can achieve success if marketing and merchandising are aligned to the interests of customers.
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Creating Positive Customer Experiences
What Your Business Can Learn From the JetBlue Flight Attendant's Meltdown
Aug 30, 2010How can you use the Slidin’ Slater incident to start a lively dialog in your company about how working conditions...
7 Ways to Grow Your Brand in a Down Economy
So, how can your company follow in The Fresh Diet's footsteps and make Inc.'s 500 list? Here are seven ways how:
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Debunking the Myth of Trees vs. Direct Mail
Claims that have been made about direct mail’s impact on the environment have been uniformly negative, with a significant level of misinformation. In fact, the reality is that the mailing industry, through its investments in programs and initiatives to address and further reduce the environmental impact associated with all six lifecycle stages of letter mail, deserves some recognition for its efforts.
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6 Ways to Improve Your Customer Service
To me it's simple: Make it easy to speak with me or my business goes elsewhere.
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What You Can Learn From the Way Old-School Retailers Do Business
There's a lot to be learned from your old-school retailer. From trial and error, I've learned and hopefully taught the companies I've worked for how to build relationships with their clients. It used to be that people only bought “stuff” from retailers. I tell companies, “People don’t buy from companies, they buy from people.”
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Why Training Can Increase Your Call-Center Conversions
A simple CSR training program can solve the lackluster attitude and increase conversion. Using this technique at one company I worked with, we increased conversion rates by as much as 20 percent. Also, by fostering an atmosphere of teamwork and healthy competition, we increased the enthusiasm and morale in its call center as well.
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