Hi folks. I am back. After a two year hiatus I am reenergized and writing again. I've used my time wisely, doing a lot of consulting and therefore I have lots of insights that I will impart to you over the next weeks and months. One of the universal truths I see is lack of understanding by many marketers, from newbie to experienced, of what their website is really for.
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Return on Intelligence
By Jim Gilbert
About Jim
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing.
Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is a member of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.
The Art of Delivering Style
3 Simple Ideas to Improve Inventory Management
May 14, 2013Despite the important role inventory management plays in the marketplace, some brands are still relying on last generation inventory management...
Designed to Convert
How Persuasive Are Your Product Pages?
May 2, 2013Your homepage — as much as you love it — is basically a glorified street sign. Consumers don't read it...
Return on Inventory
5 Tips to Help Your Business Manage System Process Changes
Apr 24, 2013In today's dynamic retail environment, however, the ability to embrace rapid process change is more important than ever. Merchandise and...
Shipping Insights
8 Ways to Use Parcel Carriers’ ‘Cost to Serve’ Pricing to Your Advantage
Apr 16, 2013Just about every day, a shipper asks me what FedEx or UPS incentive they should be achieving for their specific...
B-to-B Insights
The Illogical Song: What Makes Sense vs. What Works
Apr 8, 2013It's official: J.C. Penney scrapped its every-day-low-price strategy for the rollercoaster world of markups and markdowns. Merchants, marketers and graphic artists...
Retail Rants & Raves
Reflections on NRF 2013
Jan 23, 2013Now that a full week has gone by since the National Retail Federation's Big Show in New York City, I've finally caught...
Email Applied
Preparing Your Email Marketing Strategy for the Holidays, Part 3
Oct 31, 2012In the final installment of this three-part series (make sure to check out parts one and two), I examine why it...
Retail Rambles
SkyMall Helps You Prepare for the End of the World
Apr 2, 2012Perhaps I've been watching too much of "The Walking Dead" or maybe too many episodes of "Doomsday Preppers," but my paranoia about the...
ThinkAbout: Inspirational Verve for Your Product Line!
Can You Up the Ante on Your Products’ Amusement Factor?
Oct 17, 2011Can you up the ante on any of your products’ amusement factors? Is there some ho-hum aspect of your product...
6 Tips to Capture Every Visitor Who Visits Your Site
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The New CompUSA Rights a Wrong
Two weeks ago in my blog, I totally skewered CompUSA and its warranty company (found out it's Assurant Solutions) for not doing the right thing and honoring the extended warranty I purchased for a high-definition television.
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Warranties, Guarantees: Reducing the Barriers to Purchasing (the Good and the Bad)
A solid guarantee is an important part of the selling process. It tells consumers that you stand behind your products and are truly focused on their needs. Prominently displaying your guarantee on your website and/or catalog makes sense, and should be heavily promoted as part of your offer.
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Latest Employment Report a Reason to Smile
Today I bring you the latest quarterly employment survey from Bernhart Associates. I find it very encouraging, and hope you will too. A rebound in hiring in the direct and cross-channel retail industries spells good news for all of us — and the economy in general.
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How to Mess Up a Perfectly Good Customer Experience
As a marketer, you should be overly concerned about how your customers experience your brand, products and customer service. I evangelize how in the internet age it's very easy for a company to wind up getting skewered via social media.
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