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Author Maria Haggerty

The Art of Delivering Style

By Maria Haggerty

About Maria

Maria is CEO and co-founder of Dotcom Distribution, where she has played an integral role in developing and defining all aspects of the operation, including sales and marketing, operations, finance and IT. Her strategic leadership helps the Board and senior management to establish long-range goals, strategies, plans, and policies. Maria has developed the systemic and procedural infrastructure necessary to provide timely and accurate analysis of budgets, financial reports and financial trends in order to assist the Board, senior executives and clients in performing their responsibilities. Maria holds a CPA. Prior to founding Dotcom, she began her career as an Auditor at Arthur Andersen and was the CFO of GoodTimes Home Video.

Return on Intelligence

Jim Gilbert
How to Beat the 140-Character Limit on Twitter
Apr 21, 2015

A few weeks ago, Twitter made a major change to its user interface allowing marketers to break the barrier of the 140-character...


Stephen Lett
50 Best Tips for 2015
Feb 9, 2015

It's a new year and the Lett Direct team has put together "50 Best Tips for 2015" that will help you increase...

Shipping Insights

Rob Martinez
FedEx SmartPost to Raise Rates Again?
Mar 30, 2015

While FedEx SmartPost hasn't made any public announcements as of this publication, select customers have received written notifications of a...

Designed to Convert

Tim Ash
If You Need More Darned Clutter on Your Site ...
Mar 27, 2015

You've probably heard this one before: When you're trying to get a visitor to your site, you should be screaming...

Catalog Doctor

Susan J. McIntyre
Where NOT to Cut Costs in Your Catalog Business
Mar 19, 2015

Cost cutting among catalog brands has been widespread for the past few years — and with good results. It's kept...

Return on Inventory

Joe Palzkill
Get Returns on Your Returns
Mar 5, 2015

With the advent of omnichannel retailing, the subject of customer returns has become a hot topic for retailers. The financial...

Retail Rants & Raves

Joe Keenan
Retail Jobs Not so Bad After All?
Oct 15, 2014

The National Retail Federation (NRF) today released a study authored by a University of Georgia economist who found that retail jobs...

Retail Revelations

Melissa Campanelli
When Email Snafus Happen to Good Companies
Nov 12, 2014

Say it ain't so! I was actually sad when I read in MarketWatch this week that Seattle-based online retailer Zulily’s...

Email Marketing Bites

Liz Ryan
The Email Hierarchy of Needs: Deliverability is the Foundation
Jun 18, 2014

If you're not getting the most of your email messaging, you might not be asking the right questions. How many...

Email Applied

Reggie  Brady
Subject Lines That Work
Jul 18, 2014

Standing out in the inbox isn't easy. A lot of promotional emails I receive have subject lines that aren't special....

ThinkAbout: Inspirational Verve for Your Product Line!

Andrea Syverson
Springboard From Your Brand Filter
Jun 26, 2014

One of the most important ways I strengthen my clients’ brands and product lines is by collaborating with their leaders...

B-to-B Insights

George Hague
2 Must-Have B-to-B Metrics
Apr 9, 2014

Smart CEOs know two essential B-to-B metrics to successfully grow their businesses: contribution per order (CPO) for new customers and...

Become Part of the Problem-Solving Business

A great fulfillment partner is one that can help business owners accomplish their goals by providing trust, excitement and new opportunities for both the brands themselves and their customers. Here are tips on how providers and retailers can better work together to improve not only fulfillment and logistics, but the brand overall:  Read More >>

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The Best Packages of 2014

As retailers make decisions for 2015, capitalizing on branded and personalized packaging strategies should be a priority. Retailers don't need complicated packaging options, but solutions that are personalized. Maybe your brand is the "flirt" or perhaps the "gentleman." What's important is figuring that out, then strategically incorporating that style to positively influence how consumers engage with and remember your brand. Your brand is obvious to you, but branded packaging can make it...  Read More >>

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The Psychology of Unboxing

Last year alone, six-and-a-half years worth of unboxing videos were uploaded to YouTube. These videos show consumers opening packages and removing their contents. The concept sounds simplistic, but consumers find them mesmerizing. Why is that, and what should retailers know about unboxing?


Are Drone Deliveries the Future of Online Shipping?

While the quest for faster shipping is an ongoing struggle for retailers and fulfillment companies, it's unlikely that drones or anticipatory shipping alone will be the key to faster deliveries. Instead, these services will be the gateway into a new shipping model — one that's customer centric, highly personalized and characterized by the following:  Read More >>

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5 Ways Retailers Can Compete With Amazon’s Same-Day Delivery Model

Most small retailers lack the resources and store footprint to handle same-day shipping on their own. However, it's still possible for small retail brands to offer same-day shipping with the support of a third-party fulfillment and logistics provider. Here are five ways smaller retailers can compete with Amazon's same-day delivery model:  Read More >>

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Delivery and Returns Experience Leaves Lasting Impression on Customers

Consumers expect the online shopping experience to be nearly as seamless as the in-store experience. While companies like are working to replicate the in-store experience via mobile, online retailers can provide a high-quality experience by committing to service and open communication. Here are several steps retailers can take to ensure they offer a consistent customer experience from start to finish:  Read More >>

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3 Ways Retailers Can Avoid Warehouse Scalability Problems

Although growing quickly may seem like the ideal scenario, it can cause operational issues for retailers who are ill equipped to scale effectively. A rapid uptick in demand carries several added expenses that tax resources, cash flow and working capital. It requires financing to pay for more inventory, new staff, shipping and packaging costs, and any additional supplies or capital necessary to fulfill orders.  Read More >>

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How Retailers Can Adapt to the New Face of Shipping

Changing consumer demands and increased competition are ushering in a new era of retail fulfillment and delivery. The new face of shipping that will take form over the next year will be completely catered to consumers, who now expect fast, free shipping and returns as the industry norm. There are several strategies retailers can adopt to appeal to today's tech-savvy, budget-conscious consumers, and compete with industry giants such as


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Tips for Effective E-Commerce Photography

It's obvious that photography plays a critical role in e-commerce success. When it's done well, professional e-commerce photography delivers product images that incentivize consumers to explore merchandise and finalize purchases, converting online window shoppers into customers and, hopefully, passionate brand advocates.  Read More >>

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3 Ways to More Efficiently Manage Inventory

When done well, inventory management accurately matches inventory levels and back-end systems to actual demand, enabling retailers to rapidly expand without sacrificing the quality of the customer experience. For those focused on omnichannel, it starts with managing inventory across multiple store locations as well as a centralized distribution center.  Read More >>

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3 E-Commerce Trends to Watch in 2014

Although the retail landscape changed dramatically in 2013, many common themes that were introduced last year will continue to shape the industry and have a greater impact throughout 2014. In particular, three major trends will play a large role in retail e-commerce strategies as we move into 2014: 


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How E-Tailers Can Prepare for Post-Christmas Sales and Exchanges


Retail sales don't slow down immediately after Dec. 25. On the contrary, the post-holiday shopping season is one of the busiest times for retailers. Shoppers are returning and exchanging gifts, and looking for good deals. In today's omnichannel retail environment, returns, exchanges and post-holiday sales aren't limited to in-store. Many shoppers are taking advantage of post-holiday sales online, returning through the mail or a combination of those. This can be challenging for retailers,

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How Retailers and Fulfillment Providers Work Together to Deliver Perfect Holiday Gifts

Christmas is coming and retailers are racing to lay the groundwork for what they hope will be a record-breaking holiday shopping season. In today's omnichannel marketplace, shipping and fulfillment have become key factors in brands’ ability to deliver truly extraordinary holiday shopping experiences. In many cases, consumers establish their first contact with a retailer during the holiday shopping season. Since brands only get one shot at making a first impression, it's important for

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Top 3 Bottlenecks in the Warehouse During the Holidays

The holiday shopping season is an annual sweet spot for both online and brick-and-mortar retailers. Unfortunately, the holidays aren't all fun and games, especially for online retailers that can't scale to the sudden influx of orders that this time of year brings.  Read More >>

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Is Your Retail Packaging Ready for its Close-Up?

With "likes" and "favorites" taking center stage in retail, trends like "retail hauling" (i.e., the YouTube version of calling a friend to brag about a recent shopping spree) are creating a market environment in which posting to Instagram, Facebook and other social sites is now a natural follow-up to making a purchase.  Read More >>