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Direct Mail Response Rates Hold Steady, Finds Report

June 16, 2010
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The Direct Marketing Association today released the 2010 Response Rate Trend Report, which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multistep sales process.
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Source: Direct Marketing Association
 

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DMA Releases 2010 Response Rate Trend Report
June 16, 2010 From News
Yesterday, the Direct Marketing Association (DMA) today released the 2010 Response Rate Trend Report, which provides key cost and performance benchmarks to help marketers gauge the efficiency of their campaigns. The updated report shows effective paid search campaigns usually lead to a multi-step sales process.
 

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Publication Date: 08/05/2010 According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of...

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