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N.Y. Retailers Scramble to Deal With Bedbug Invasion

July 28, 2010
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Bedbugs — nocturnal, bloodsucking insects about the size of an apple seed and notoriously tough to eradicate — are taking a bite out of Manhattan business this summer. The bugs may be little, but their effect can be big, from damaging a brand's image, to sparking major changes in retailers' return policies, to requiring frequent pest-control checkups that can cost thousands of dollars a visit....

Source: Crain's New York Business
 

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Publication Date: 08/05/2010 According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of...

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