Retail Online Integration

You will be automatically redirected to retailonlineintegration in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

DMA Elects Chairman and Vice Chairman of its Board

May 11, 2010
Get the Flash Player to see this rotator.
 
WRN: [2011-11-03 15:31:22] Invalid argument supplied for foreach() : /var/www/WCM40/business/api/smarty/smartyModifiers.php, line #785

The Direct Marketing Association (DMA) Board of Directors today announced the election of G. Steven Dapper, chairman and founder of hawkeye, as chairman of the board. Don McKenzie, CEO of Direct Group, was elected vice chairman of the board. The terms of office commenced at DMA’s board meeting today in Washington, D.C.

Dapper, currently hawkeye’s chairman and founder, has been an active participant within the direct marketing community for over 25 years and has been associated with DMA for more than 15 years. Previous to hawkeye, he was chairman/CEO of both Wunderman and Rapp Collins. Aspiring to build an agency from scratch where senior talent produces powerful, original creative driven by strategic insight and data analytics, Dapper formed hawkeye in 2000 above his garage in Bronxville, NY, with his golden lab, Jessie. Today, hawkeye has over 300 partners in 10 offices throughout the U.S., Europe and Asia, and creates integrated campaigns (about 70 percent digital) for over 20 Fortune 500 companies.

A native of Iowa (the hawkeye state), Dapper has a passion and curiosity to dig deeper into consumer behavior and apply it to cutting edge, relevant ideas that deliver meaningful results for clients.

In addition to his current role with the DMA, he also sits on the Dean’s Advisory Council of the business school at Iowa State University. He's been a member of the board of directors for the NYU Direct Marketing MBA program, and was a guest speaker at NYU’s Breakfast Dialogue “What’s Next for Direct and Interactive Marketing?” 

Dapper is also the past president of Siwanoy Country Club, home of the first PGA, and served on the board of directors for The Big Apple Circus in New York City.  Dapper has lectured about direct marketing from Paris to San Francisco to Sydney to Des Moines, and has worked directly with chief marketing officers and clients such as American Express; Time Life; BASF; L.L.Bean; Capital One; Alltel; AT&T; Microsoft; and Make-A-Wish.

Don McKenzie has more than 25 years of experience in executive management with 12 years in the direct marketing industry. He's effectively led profitable growth for many companies in addition to directing mergers and acquisitions, corporate turnarounds, and realigning leadership teams in order to address economic challenges and new market realities. 

Industry segments span print, direct mail, e-marketing, database services, online/web strategy and digital marketing initiatives. McKenzie has been group president for Transcontinental and Advo, both publicly traded companies, and CEO of CC3 and Direct Group, private equity and hedge fund-backed firms. He also led Petsky Prunier, one of the top investment banks in the industry.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON MANAGEMENT ISSUES >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: