Retail Online Integration

You will be automatically redirected to retailonlineintegration in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Case Study: Netshoes Kicks Off World Cup 2010 Shopping Season With Personalized Online Customer Experience

Leading Brazilian Sports Retailer Increases Conversion Rate by 30 Percent

June 30, 2010
Get the Flash Player to see this rotator.
 
Problem: Netshoes, a leading Brazilian retailer of sports shoes, apparel and accessories, wanted to visitors to its website to have a personalized shopping experience.

Solution: The company contracted with a software company which offers web search recommendation software as a service products.

Results: Netshoes’ conversion rate has increased 30 percent and its average order value is up 10 percent since it launched recommendation technology on its site.
 
Netshoes, a leading Brazilian sports retailer, has selected software company Baynote's recommendation technology to deliver customers a more adaptive online shopping experience. Within one month of deploying Baynote's Collective Intelligence Platform, Netshoes’ conversion rate increased 30 percent and its average order value rose 10 percent.

"The results with Baynote were immediate and far-reaching," said Marcio Kumruian, CEO and founder of Netshoes in a company press release. “The increased conversion rate continues to contribute significantly to Netshoes’ bottom line, and we’re really well positioned to take advantage of the influx of Brazilian National team fans coming to our site this World Cup season."

Netshoes is Brazil’s largest online retailer of sports shoes, jerseys and accessories with over 300,000 unique daily visitors. The retailer’s manual merchandising of what it assumed to be natural complementary products required a great deal of effort with little return on investment. Netshoes turned to Baynote because it combined the power of crowd-driven recommendations with easy-to-use merchandising controls. During the lead up to the World Cup — where Netshoes is expecting a spike in traffic from Brazilian National team fans — visitors will benefit from a more personal shopping experience that adapts to their individual interests and intent in real time.

“We've really come to rely on how the Baynote system is able to anticipate trends and automatically display the most popular and soon-to-be-hit items,” said Pedro Reiss, e-commerce director for Netshoes’ partner agency, F.biz. “And during a heavy shopping season like World Cup, where we have specific search campaigns targeting Brazilian team fans, we also like the platform’s powerful expert-controlled merchandising capabilities.”

Netshoes implemented the recommendation technology before the World Cup to optimize the shopping experience for its customers. For example, Netshoes is able to “blacklist” certain soccer jerseys so they're not recommended as complementary products for products from rival teams. These recommendations would seem otherwise logical, were it not for the intense rivalry between supporters of different clubs.
 

SPONSORED CONTENT

MORE ON E-COMMERCE >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: