Advertisement
 
 

Case Study: BedBathStore.com Enjoys King-Size Returns With Automated Product Videos

July 19, 2010
Get the Flash Player to see this rotator.
 
Problem: To help it best serve web-savvy shoppers, BedBathStore.com, an online retailer of bed and bath décor products, wanted to create videos for its entire catalog of children’s products.

Solution: Hired an automated video technology and services provider.

Results: Sales of products that included a video increased 69 percent, while customer conversion was up nearly 300 percent for those shoppers who viewed a product video.

Recognizing the need to stay current in the e-commerce market and better serve web-savvy shoppers, BedBathStore.com, an online retailer of bed and bath décor products (e.g., bedspreads, curtains, draperies, bed linens, pillows, bath accessories, etc.) decided to create online videos for its entire catalog of children’s products in September 2009.

Children’s products represent a highly competitive vertical. Today’s parents often conduct in-depth research comparing not only prices, but quality, safety and customer satisfaction. They’re also shopping online more than ever, and as such, demand more for their hard-earned dollars — better products, the lowest prices and superior customer service.

“Today’s parents are a highly computer-literate bunch,” said Mike Reichman, COO of BedBathStore.com, in a press release. “The demand for online information on kids’ products is increasing at a continuous rate, with more parents demanding higher levels of service all the time.”

Video is the best mechanism for displaying a wide range of products, and has proven an effective tool for increasing shoppers’ trust. With that in mind, BedBathStore.com knew that video was the next logical addition to the company’s website. Looking to achieve widespread, quality coverage of its catalog at a cost-effective price, BedBathStore.com chose Treepodia's smart video platform.

Treepodia’s smart video platform was an easy choice for BedBathStore.com. As Reichman said, “We chose Treepodia because the smart video platform is literally the only system on the market that's able to cover hundreds of items quickly, at a relatively low cost, while providing ongoing measurement and optimization.”
 

SPONSORED CONTENT

MORE ON E-COMMERCE >>

FROM THE BOOKSTORE

<i>Powered by the Email Campaign Archive, www.emailcampaignarchive.com </i> <font color = "red"> RESERVE your copy now at the special pre-publication rate of $147 (A $50 SAVINGS!)<br> Publication Date: 08/05/2010</font> According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise … and increased volume means that marketers are faced with more and more competition resulting in overcrowded inboxes and frustrated, overwhelmed prospects. The challenge: How to break through the clutter and get your message opened and read within 3 seconds, for that’s how long your prospects allow before they hit the delete button. <b>“All About Email Creative” is here to help.</b> Through detailed analysis of hundreds of thousands of emails residing in the Email Campaign Archive (www.emailcampaignarchive.com), best-practice advice from industry experts, case studies and more, this groundbreaking report will give you the tools you need for success. Here are just a few of the take-aways that you will learn: • Month with the Highest Volume of Email • Day of the Week with the Highest Volume of Email • Time of Day with the Highest email Distribution • Top 20 Most Popular Words and Symbols in Subject Lines • Word with Highest Increase of Subject Line in Repeat Email • Top 10 Categories with Most Email Volume • Word Count Trends … What Could It Mean? • The One Single Tactical Move to Improve Email Response • Maximum Number of Characters in the Subject Line • How to Test Subject Lines • How to Avoid Junk Filters – the Trigger Words That Get You Trashed • Why you Should Pay More Attention to the “From” Line • Once Opened, What Should the Reader See Next? • 10 Steps to Getting Your Message Just Right • 5 Ways to Optimize the Email Preview Pane • How to Deal with Blocked Images • Web-Friendly Fonts and Font Sizes – What Are They? • The Top Reason People Unsubscribe from Marketing Messages • To Use Free or Not to Use Free … That Is the Question • 16 Most Effective Strategies for Email Branding • The Difference Between B-to-B and B-to-C Email Marketing • HTML or Text. Which Should You Use? • The list goes on … and on Filled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns. <b><u>100% Money-Back Guarantee</b></u> Your order is risk-free. If you are not completely delighted with “All About Email Creative,” notify us within 30 days for a complete credit or refund, no questions asked. <u>About DirectMarketingIQ</u> The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. All About Email Creative

Powered by the Email Campaign Archive, www.emailcampaignarchive.com RESERVE your copy now at the special pre-publication rate of $147 (A $50 SAVINGS!)
Publication Date: 08/05/2010 According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of...

ORDER NOW

<i>“You’ve heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our “hungry hearts” – and he reveals (in juicy language) the reasons why a product or service will uniquely meet those needs. Denny’s book provides not just the how-tos, but also the proven-winner examples. It’s a creative marketer’s treasure trove!”</I> - Susan K. Jones, professor of marketing at Ferris State University and direct marketing consultant and copywriter, Susan K. Jones & Associates Twenty-five years ago, Denny Hatch pioneered the study of direct response copy. He started collecting direct mail packages and tracked those that came in over and over again. Today, the Who’s Mailing What! Archive (www.whosmailingwhat.com) contains pure marketing gold—nearly 1,000 Grand Control mailings in more than 200 categories that were received continuously over three or more consecutive years. What do these hugely profitable mailings have in common? They rely on the seven key copy drivers: <center><b>Fear – Greed – Guilt – Anger Exclusivity – Salvation – Flattery</b></center> These are the emotional hot buttons that make people respond—order goods and services, donate money to charities and send for more information. <i>“Only Denny Hatch could put together a book like this. “The Secrets of Emotional Hot-Button COPYWRITING” delivers a double-whammy. It’s loaded with creative rules that not only make sense but, as Denny presents them, are easy to implement. And it’s chock-full of examples, some of which most of us have heard about but have never been able to see. Thanks, Denny. We owe you.”</i> <right>—Herschell Gordon Lewis, copywriter of several long-standing control mailings (such as Omaha Steaks and Red Cooper) and author of “On the Art of Writing Copy” and“Internet Marketing Tips, Tricks, and Tactics”</right> Filled with over 50 examples and 120 illustrations, “The Secrets of Emotional, Hot-Button COPYWRITING” is must-reading for any marketer involved in: • Direct mail • Email • Catalogs • Subscription Marketing • Fund raising • B-to-B • Financial Services • Continuity Series • Book Publishing • Insurance • And more! <b><u>100% Money-Back Guarantee</b></u> Your order is risk-free. If you are not completely delighted with “The Secrets of Emotional, Hot-Button COPYWRITING,” simply return it within 30 days for a complete credit or refund, no questions asked. <b><u>About Denny Hatch</b></u> Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples. In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for <i>Target Marketing</i> magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group. He is the author of: <u>Business Books</u> Million Dollar Mailings • Method Marketing • 2,239 Tested Secrets for Direct Marketing Success • priceline.com – A Layman’s Guide to Manipulating the Media <u>Novels</u> Cedarhurst Alley • The Fingered City • The Stork <u>Memoir</u> Jack Corbett, Mariner The Secrets of Emotional, Hot-Button COPYWRITING

"You've heard of the Seven Deadly Sins … now let Denny Hatch introduce you to the Seven Key Copy Drivers That Make People Act! Successful advertising appeals to the wants and needs of our "hungry hearts" — and he reveals (in juicy language) the reasons why a product or...

ORDER NOW

 

COMMENTS

Most Recent Comments: