* Did someone say free? Write and offer a “free” special report or pamphlet to customers. Have them download it off your website, or directly mail it to them. Everyone loves something free, and this establishes you as a knowledge leader in your field. For example, if you're an electrician, your pamphlet can be as simple as listing a few tips on avoiding electrical hazards.
Always make sure your free handout contains your complete company name and contact information such as address, phone number, website and email so you can be contacted. If they have to search for this information, you've lost the sale.
Instead of viewing tougher economic times as a glass half empty, try to see the glass as half full. Continue to fill it a drop at a time until you reach your goals. There are more opportunities out there than you think.
Denise McGill is a freelance catalog, web and promotional copywriter. You can reach her at denise@mcgillcopywriting.com or visit her website at www.mcgillcopywriting.com.
