By the Stats: Name Your Priorities
May 2005
When asked to name their upcoming priorities, catalogers who responded to a recent survey done by Transcontinental Printing had this to say (respondents could select more than one answer):
78 percent want to grow sales from print catalogs
73 percent: grow Web site sales
72 percent: improve their multichannel offerings
61 percent: grow other forms of revenue
Source: Transcontinental Printing Catalog Group, www.transcontinental-printing.com
78 percent want to grow sales from print catalogs
73 percent: grow Web site sales
72 percent: improve their multichannel offerings
61 percent: grow other forms of revenue
Source: Transcontinental Printing Catalog Group, www.transcontinental-printing.com

Managing Print Production
Basics of Print Production