Kevin Hilstrom is president of MineThatData, a consultancy that helps CEOs understand the complex relationship between advertising, customers, products, brands and channels. His clients include billion dollar retailers, international direct marketers, publishers, catalog brands and online pure-plays.
Prior to founding MineThatData, Kevin spent nearly 20 years in multichannel retailing at some of the most well-known brands in the U.S., including Nordstrom, where he was the vice president of database marketing, Eddie Bauer and Lands’ End. Kevin is also author of numerous books, including his most recent, “Online Marketing Simulations,” available at Amazon.com.
Inventory is the single largest expense for direct retailers. It has a dramatic impact on all key financial metrics —...
As a marketer, you should be overly concerned about how your customers experience your brand, products and customer service. I...
Investing in customer-centric proprietary product development fends off consumer ennui and extends the brand experience in all the right ways....
I was away last week teaching positive communication. Twice while walking through the lobby of the hotel, people stopped me...
While Black Friday has long been viewed as the traditional kickoff to the holiday shopping season, getting the frenzy started...
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